Boomerang vs Mailbutler
Pricing last verified from each vendor's own site.
Verdict
Boomerang (Gmail): free Basic (10 credits/mo), Personal $4.98, Pro $14.98, Premium $49.98 per month billed annually. Mailbutler: plans from $4, $7 and $11 per user/mo for Gmail, Outlook and Apple Mail.
- Consider Boomerang if: You live in Gmail and mainly want send-later and follow-up reminders.
- Consider Mailbutler if: You also use Outlook or Apple Mail.
Factual summary
- Both are listed under Sales Engagement.
- Lowest listed monthly price: Boomerang $4.98, Mailbutler $4 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Boomerang | Mailbutler | |
|---|---|---|
| Summary | Gmail add-on for send later, follow-up reminders and response tracking. | Email tracking, templates, mail merge and an AI assistant for Gmail, Outlook and Apple Mail. |
| Starting price | From $4.98/mo | From $4/mo |
| Pricing details | Basic free (10 message credits/mo); billed annually: Personal $4.98/mo, Pro $14.98/mo, Premium $49.98/mo; 30-day trial | Plans from $4, $7 and $11 per user/mo (prices shown in USD or EUR), adding templates, mail merge and AI follow-ups at each tier; 14-day free trial with all features, no card |
| Model | freemium | subscription |
| Free trial | Yes | Yes |
| Free plan | Yes | No |
| Channels | ||
| Last verified | 2026-10-29 | 2026-11-01 |
FAQ
What is the difference between Boomerang and Mailbutler?
Boomerang (Gmail): free Basic (10 credits/mo), Personal $4.98, Pro $14.98, Premium $49.98 per month billed annually. Mailbutler: plans from $4, $7 and $11 per user/mo for Gmail, Outlook and Apple Mail.
Which is cheaper, Boomerang or Mailbutler?
Mailbutler has the lower listed entry price ($4 vs $4.98 per month), but plan limits and billing terms differ.
When should I choose Boomerang over Mailbutler?
Consider Boomerang if: You live in Gmail and mainly want send-later and follow-up reminders. Consider Mailbutler if: You also use Outlook or Apple Mail.
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