Wappalyzer vs BuiltWith
Pricing last verified from each vendor's own site.
Verdict
Both build lead lists of websites by technology and offer free lookups. Wappalyzer's paid plans are Pro $250/mo, Business $450/mo and Enterprise from $850/mo, with a free account of 50 lookups a month. BuiltWith's are Basic $295/mo, Pro $495/mo and Team $995/mo.
- Consider Wappalyzer if: You want lower monthly prices and a free account with 50 lookups a month.
- Consider BuiltWith if: You want BuiltWith's Team plan or its free single-site lookups.
Factual summary
- Both are listed under Data & Enrichment.
- Lowest listed monthly price: Wappalyzer $250, BuiltWith $295 (plans and billing terms differ; check each vendor page).
- BuiltWith lists channels Wappalyzer does not: email.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Wappalyzer | BuiltWith | |
|---|---|---|
| Summary | Technographic lookups and lead lists of websites using specific technologies, plus CRM enrichment. | Technographic data: build lead lists of websites using specific technologies and look up any site's tech stack. |
| Starting price | From $250/mo | From $295/mo |
| Pricing details | Free account (50 technology lookups/mo and sample lead lists); Pro $250/mo; Business $450/mo; Enterprise $850+/mo | Basic $295/mo (2 technologies), Pro $495/mo (unlimited), Team $995/mo; discounted yearly billing; individual site lookups free forever; cancel anytime |
| Model | freemium | subscription |
| Free trial | — | — |
| Free plan | Yes | Yes |
| Channels | — | |
| Last verified | 2026-11-01 | 2026-10-28 |
FAQ
What is the difference between Wappalyzer and BuiltWith?
Both build lead lists of websites by technology and offer free lookups. Wappalyzer's paid plans are Pro $250/mo, Business $450/mo and Enterprise from $850/mo, with a free account of 50 lookups a month. BuiltWith's are Basic $295/mo, Pro $495/mo and Team $995/mo.
Which is cheaper, Wappalyzer or BuiltWith?
Wappalyzer has the lower listed entry price ($250 vs $295 per month), but plan limits and billing terms differ.
When should I choose Wappalyzer over BuiltWith?
Consider Wappalyzer if: You want lower monthly prices and a free account with 50 lookups a month. Consider BuiltWith if: You want BuiltWith's Team plan or its free single-site lookups.
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