Best Gmail tools for sales: mail merge, tracking and CRM
Sales tools that run inside Gmail: mail merge and cold email, tracking and sequences, writing assistants and an inbox CRM.
How this list works: Only tools whose description in our data says they run in Gmail. Ordered by lowest listed monthly price. Pricing verified against vendor pages (latest check ). No placement here is paid. Methodology.
| Tool | What it is | Price (vendor-published) | Free plan | Channels |
|---|---|---|---|---|
| Mailsuite (Mailtrack) | Gmail email tracking (Mailtrack) plus mail merge campaigns, templates and tracked PDFs. | Free Mailtrack (unlimited tracked emails with a promotional signature); Mailtrack $2.99/user/mo billed yearly ($35.88) or $6.99 monthly; Mailsuite $9.99/user/mo billed yearly ($119.90) or $19.99 monthly (campaigns up to 60,000 recipients/mo, PDF tracking) | Yes | |
| Mailbutler | Email tracking, templates, mail merge and an AI assistant for Gmail, Outlook and Apple Mail. | Plans from $4, $7 and $11 per user/mo (prices shown in USD or EUR), adding templates, mail merge and AI follow-ups at each tier; 14-day free trial with all features, no card | No | |
| Boomerang | Gmail add-on for send later, follow-up reminders and response tracking. | Basic free (10 message credits/mo); billed annually: Personal $4.98/mo, Pro $14.98/mo, Premium $49.98/mo; 30-day trial | Yes | |
| Mailmeteor | Mail merge and email outreach for Gmail and Google Sheets, with follow-ups and inbox rotation on higher plans. | Free (500 emails/mo); Starter $5.99, Premium $17.99, Pro $35.99 per user/mo as displayed; yearly billing advertised as 3 months free | Yes | |
| YAMM (Yet Another Mail Merge) | Mail merge add-on for Gmail and Google Sheets with open, click and response tracking. | Free plan; Pro for @gmail.com accounts $6/mo ($72 billed annually); Pro for Google Workspace accounts $12/mo ($144 billed annually); prices vary by billing country and exclude taxes | Yes | |
| Right Inbox | Gmail extension for email tracking, sequences, templates, reminders and scheduled sends. | Free (limited); Professional $9.95/mo monthly or $7.95/mo annual (per user); Team $19.95/mo monthly or $16.95/mo annual | Yes | |
| Yesware | Email tracking and multichannel campaigns for Outlook/Gmail. | Free; Pro $19/seat/mo; Premium $45; Enterprise $85 | Yes | |
| Gmelius | AI assistants, shared inboxes and email automation inside Gmail and Google Workspace. | Per user/mo billed yearly: Meli $19 ($21 monthly), Growth $25 ($33 monthly), Pro $40 ($50 monthly); Enterprise custom; 7-day free trial | No | |
| NetHunt CRM | CRM that runs inside Gmail and Google Workspace, with pipelines, automation and LinkedIn and messaging integrations. | Per user/mo: Basic $30 monthly ($24 annual), Basic Plus $42 ($34), Business $60 and Business Plus $84 billed monthly (annual on request); custom plans for 10+ users; 14-day free trial | — | email, linkedin |
| Lavender | AI email coach for sales reps: scores and helps personalize outbound emails inside Gmail and Outlook. | Basic free (5 emails analyzed/mo); Starter $29/mo monthly ($27 billed annually); Individual Pro $49/mo ($45 annual); Team $99/seat/mo ($89 annual); 7-day free trial | Yes | |
| Mixmax | Sales engagement in Gmail, priced by recipients reached. | Free (50 recipients/mo); paid from $29/user/mo billed yearly (100 recipients/mo), higher volumes e.g. $89 and $129; monthly billing available; 14-day trial | Yes | |
| GMass | Mass email and mail merge for Gmail. | Billed monthly: Standard $29.95/mo, Premium $39.95/mo, Enterprise $59.95/mo; paid annually: $249/yr, $349/yr and $599/yr (shown as $20, $29 and $49 per month); team plans from $175/mo | — | |
| Streak | CRM that runs inside Gmail, with pipelines, records and AI credits for enrichment and automation. | Per user/mo billed annually: Pro $49, Pro+ $69, Enterprise $129 ($59/$89/$159 billed monthly); AI credits included per user (20 on Pro, 150 on Pro+), extra credit packs from $100/mo for 1,000; 14-day free trial | — |
FAQ
What's the cheapest mail merge for Gmail?
In our data, Mailmeteor shows Starter at $5.99/user/mo with a free plan of 500 emails a month, and YAMM Pro is $6/mo for @gmail.com accounts ($72 billed annually) or $12/mo for Google Workspace.
Which Gmail tools have a free plan?
Mailmeteor, YAMM, Right Inbox, Mailsuite (Mailtrack), Yesware, Mixmax and Lavender list free plans. GMass, Streak and NetHunt CRM have no free plan in our data; Streak offers a 14-day trial.
Compare tools from this list
- Mailmeteor vs GMass
- YAMM (Yet Another Mail Merge) vs Mailmeteor
- YAMM (Yet Another Mail Merge) vs GMass
- Right Inbox vs Mixmax
- Right Inbox vs Yesware
- NetHunt CRM vs Streak
- Mailsuite (Mailtrack) vs Right Inbox
- Mailsuite (Mailtrack) vs Mailmeteor
- Gmelius vs Streak
- Mailbutler vs Mailsuite (Mailtrack)
- Mailbutler vs Right Inbox
- Boomerang vs Mailbutler
- Boomerang vs Right Inbox
Related roundups
- Best email tracking tools for sales
- Best free sales prospecting tools
- Best cold email software in 2026
- Cheapest cold email tools (published prices)
- Best sales engagement platforms
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