Attio vs Close
Verdict
Both are CRMs. Close has built-in calling, email and SMS, with Solo at $19/user/mo and Essentials at $49/user/mo plus a 14-day trial. Attio is an AI-native CRM with a free plan, Plus at $44/user/mo monthly ($35 annual) and Pro at $99.
- Consider Attio if: You want a flexible, AI-native data model and a free plan to start.
- Consider Close if: Your reps live on the phone and want calling built into the CRM.
Factual summary
- Both are listed under AI-native CRMs.
- Lowest listed monthly price: Attio $44, Close $19 (plans and billing terms differ; check each vendor page).
- Close lists channels Attio does not: email, phone, sms.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Attio | Close | |
|---|---|---|
| Summary | AI-native CRM. | Sales CRM with built-in calling and email. |
| Starting price | From $44/mo | From $19/mo |
| Pricing details | Free; Plus $44/user/mo monthly ($35 annual); Pro $99 | Solo $19/user/mo; Essentials $49/user/mo; 14-day trial |
| Model | freemium | subscription |
| Free trial | Yes | Yes |
| Free plan | Yes | — |
| Channels | — | email, phone, sms |
| Last verified | 2026-10-16 | 2026-10-16 |