Hippo Video vs Loom
Pricing last verified from each vendor's own site.
Verdict
Hippo Video is built for sales video with personalization at scale: free, Pro $20/user/mo annually, Teams $60. Loom is general async video: free Starter, Business $18/user/mo and Business + AI $24.
- Consider Hippo Video if: You want sales-specific features like personalized videos at scale and CRM integrations.
- Consider Loom if: You mostly record quick walkthroughs for internal and customer use.
Factual summary
- Both are listed under Sales Engagement.
- Lowest listed monthly price: Hippo Video $20, Loom $18 (plans and billing terms differ; check each vendor page).
- Hippo Video lists channels Loom does not: email, linkedin.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Hippo Video | Loom | |
|---|---|---|
| Summary | Video prospecting and personalized video at scale, with AI avatars and text-to-video. | Async screen and camera video recording for personalised sales videos, demos and follow-ups. |
| Starting price | From $20/mo | From $18/mo |
| Pricing details | Free plan; Pro $20/user/mo annually ($30 monthly); Teams $60/user/mo annually ($75 monthly); Enterprise $80/user/mo annually, 10-seat minimum; 7-day free trial | Starter free; Business $18/user/mo and Business + AI $24/user/mo as displayed (annual billing saves up to 17%); Enterprise via sales; free trial of paid plans |
| Model | freemium | freemium |
| Free trial | Yes | Yes |
| Free plan | Yes | Yes |
| Channels | email, video, linkedin | video |
| Last verified | 2026-10-28 | 2026-10-29 |
FAQ
What is the difference between Hippo Video and Loom?
Hippo Video is built for sales video with personalization at scale: free, Pro $20/user/mo annually, Teams $60. Loom is general async video: free Starter, Business $18/user/mo and Business + AI $24.
Which is cheaper, Hippo Video or Loom?
Loom has the lower listed entry price ($18 vs $20 per month), but plan limits and billing terms differ.
When should I choose Hippo Video over Loom?
Consider Hippo Video if: You want sales-specific features like personalized videos at scale and CRM integrations. Consider Loom if: You mostly record quick walkthroughs for internal and customer use.
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