Cold email software pricing (2026): 23 tools compared
What cold email software actually costs, tool by tool. Each row shows the lowest plan the vendor publishes, how that price is charged (one flat plan, per user, or by emails sent), the full plan list from the vendor's own pricing page, and the date we last checked it.
Summary: 20 of 23 tools publish a monthly entry price, from $29/mo (Mailshake, SalesBlink and SmartReach.io) to $599/mo (EmailBison); median $39/mo. 4 list a free plan. Prices verified against vendor pages, latest check .
How this page works: Sorted by lowest published entry price; ties alphabetical. The entry price is the lowest price the vendor publishes (often with annual billing), "How it's charged" is read from the vendor's plan list, and each row links to the pricing page we checked. No placement here is paid. Methodology.
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Entry prices at a glance
| Entry price | Tools | Which |
|---|---|---|
| Under $20/mo | 0 | — |
| $20–$49/mo | 15 | Mailshake, SalesBlink, SmartReach.io, ReachInbox, Saleshandy, Emelia, PlusVibe, GetSales.io, Smartlead, Snov.io, Woodpecker, Salesforge, Emailchaser, Instantly, QuickMail |
| $50–$99/mo | 4 | SuperSend, lemlist, Overloop, Manyreach |
| $100–$199/mo | 0 | — |
| $200/mo and up | 1 | EmailBison |
Cold email platforms (20)
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Mailshake Visit Mailshake ↗ | From $29/mo | Per user/seat | Billed per user: Starter $29/mo ($25 yearly; 1 mailbox, 1,500 sends/mo); Email Outreach $49/mo ($45 yearly; unlimited sends, email rotation, CRM integrations); Sales Engagement $99/mo ($85 yearly; adds a power dialer and 5 phone numbers); Data Finder add-on $19/mo; no free trial (payment up front) | — | No | 2026-10-28 |
| SalesBlink | From $29/mo | Per plan | Starter $29/mo monthly ($25 billed annually, up to 10,000 emails); Growth $99/mo ($79 annual); Business $199/mo ($179 annual); all plans include unlimited email accounts and warmup; 14-day free trial, no card | — | Yes | 2026-10-31 |
| SmartReach.io | From $29/mo | Per plan | Email Outreach: Basic $29/mo, Plus $89/mo, Pro $199/mo (shown reduced from $279), Scale $499/mo; Sales Engagement (adds calling seats): Basic $39/mo, Plus $99/mo, Pro $249/mo (shown reduced from $349), Scale $599/mo; LinkedIn automation $29/mo per account; no per-seat pricing; yearly billing saves up to 11% | — | Yes | 2026-10-31 |
| ReachInbox | From $30/mo | Per plan | Free plan (3 email accounts, 250 emails/mo); Starter $30/mo billed yearly (unlimited email accounts, 10,000 emails/mo); Growth $75/mo billed yearly; 7-day money-back guarantee | Yes | — | 2026-10-31 |
| Saleshandy | From $34/mo | Per plan | Billed annually: Starter $34/mo, Pro $76/mo, Scale $149/mo; monthly billing $41, $99 and $189; 7-day free trial | — | Yes | 2026-10-28 |
| Emelia | From $37/mo | Per plan | Start $37/mo ($31/mo billed yearly), Grow $97/mo ($81), Scale $297/mo ($248); unlimited sending and warmup; extra LinkedIn accounts $29/mo; optional credits $19 per 1,000 (emails found, AI actions, verification); 7-day free trial, no card | — | Yes | 2026-10-30 |
| PlusVibe | From $37/mo | Per plan | Monthly: $37/mo (25,000 emails, 1,000 enrichment credits, basic warmup), $77/mo tier (150,000 emails, advanced warmup); yearly $30.8 and $64.2 per month; Agency from $497/mo monthly ($415/mo yearly); 14-day free trial | — | Yes | 2026-10-29 |
| GetSales.io | From $39/mo | Per user/seat | Per seat/mo on a 12-month plan: Send $39, Enrich $49, Scale $69 (5 seats from $195, $245 and $345/mo); white-label for 10+ seats; free trial | No | Yes | 2026-11-01 |
| Smartlead Visit Smartlead ↗ | From $39/mo | Per plan | Base $39/mo, Pro $94/mo, Unlimited Smart $174/mo, Unlimited Prime $379/mo billed monthly; annual billing saves 17% ($32, $78, $144 and $315 per month); unlimited email accounts on all plans; mailboxes via partners from $3.99–$5/mailbox/mo | — | Yes | 2026-10-28 |
| Snov.io Visit Snov.io ↗ | From $39/mo | Per plan | Free plan; Starter $39/mo, Pro S $99, Pro M $189, Pro L $369, Ultra $738 (25% off annually); LinkedIn automation slots $69/mo each | Yes | Yes | 2026-10-28 |
| Woodpecker | From $39/mo | By emails sent | Priced by emails sent: Email $39/mo (5,000 emails), then $79 (50K), $119 (100K), $219 (250K), $499 (500K), $999 (1M) billed monthly; annual billing saves 33% (Email 5K $312/yr, about $26/mo); Multichannel (email + LinkedIn) $68/mo; LinkedIn-only $29/mo per account; add-ons listed at $0; 14-day free trial, no card | — | Yes | 2026-11-02 |
| Salesforge Visit Salesforge ↗ | From $40/mo | Per plan | Pro $40/mo billed annually ($48 billed monthly), unlimited email senders and 1 LinkedIn sender; Growth $80/mo billed annually ($96 monthly) with unlimited email and LinkedIn senders; 14-day free trial | — | Yes | 2026-10-28 |
| Emailchaser | From $47/mo | Per plan | Starter $47/mo (5,000 emails, 1,500 lead credits), Pro $97/mo, Max $358/mo, Enterprise $897/mo; a year costs 10 months ($470/yr Starter); AI SDR (Autopilot) and unlimited mailboxes with warmup included on every plan; credit top-ups $33 per 1,000; done-for-you setup $497/mo; 7-day free trial | — | Yes | 2026-10-30 |
| Instantly | From $47/mo | Per plan | Outreach (sending) plans: Growth $47/mo, Hypergrowth $97/mo, Light Speed $358/mo; Instantly Credits (lead database and enrichment) plans sold separately: Growth $47/mo (1,500–2,000 credits), Supersonic $97/mo, Hyper Credits from $197/mo; Bundles (outreach plus credits) also listed: Starter $94/mo, Scale $194/mo, Agency $555/mo billed monthly ($85, $175 and $500/mo billed yearly); Enterprise custom | — | — | 2026-10-28 |
| QuickMail | From $49/mo | Per plan | Starter $49/mo (5,000 emails/mo), Growth $99/mo (100,000 emails/mo), Agency $299/mo; unlimited senders and users; 14-day free trial | — | Yes | 2026-11-02 |
| SuperSend | From $59/mo | Per plan | Billed monthly: Starter $59/mo (15,000 emails, 1 LinkedIn sender), Growth $99/mo (50,000 emails, 2 senders), Scale $319/mo (200,000 emails, 5 senders); yearly saves 15%; extra LinkedIn senders $29/mo; inboxes $5/mo; unlimited contacts; 7-day free trial when you launch | — | Yes | 2026-11-01 |
| lemlist Visit lemlist ↗ | From $69/mo | Per plan | Email $69/mo monthly ($55/mo yearly), unlimited users, 50,000 emails/mo; Multichannel $109/mo monthly ($87/mo yearly); data and signals add-ons from $20/mo | — | Yes | 2026-10-28 |
| Overloop | From $69/mo | Per user/seat | Starter $69/user/mo (250 credits, 1 email account per user); Growth $99/user/mo (500 credits, 3 email accounts per user, HubSpot and Pipedrive); larger plan custom; 7-day free trial | — | Yes | 2026-10-31 |
| Manyreach | From $79/mo | By emails sent | $79/mo (150,000 sends); pay-as-you-go 100,000 credits for $199 | — | Yes | 2026-10-29 |
| EmailBison | From $599/mo | By emails sent | Base plan $599/mo, includes 500,000 emails | — | — | 2026-10-28 |
Gmail mail merge add-ons (3)
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Mailmeteor Gmail and Google Sheets add-on | From $5.99/mo | Per user/seat | Free (500 emails/mo); Starter $5.99, Premium $17.99, Pro $35.99 per user/mo as displayed; yearly billing advertised as 3 months free | Yes | — | 2026-10-29 |
| YAMM (Yet Another Mail Merge) Gmail and Google Sheets add-on | From $6/mo | Per plan | Free plan; Pro for @gmail.com accounts $6/mo ($72 billed annually); Pro for Google Workspace accounts $12/mo ($144 billed annually); prices vary by billing country and exclude taxes | Yes | — | 2026-11-01 |
| GMass Gmail extension | From $29.95/mo | Per plan | Billed monthly: Standard $29.95/mo, Premium $39.95/mo, Enterprise $59.95/mo; paid annually: $249/yr, $349/yr and $599/yr (shown as $20, $29 and $49 per month); team plans from $175/mo | — | — | 2026-11-01 |
Recent price changes in this table
| Tool | Change | Before | After | Observed |
|---|---|---|---|---|
| Woodpecker | New tier or plan | Priced by contacted prospects (e.g. $7.00 per 100 contacted prospects/mo, 25% off annually); LinkedIn add-on $29/mo per account (2026-10-22) | Priced by emails sent: Email $39/mo for 5,000 emails up to $999/mo for 1M, billed monthly; annual billing saves 33% ($312/yr for 5,000 emails/mo); Multichannel $68/mo; LinkedIn-only $29/mo per account | 2026-10-24 |
From our price changes log, documented by comparing two dated checks of the vendor's page.
FAQ
How much do cold email tools cost in 2026?
Across the 20 cold email tools on this page with a published monthly entry price, the lowest plans run from $29/mo (Mailshake, SalesBlink and SmartReach.io) to $599/mo (EmailBison); the median entry price is $39/mo. 15 start under $50/mo and 1 at $100/mo or more. Entry prices are the lowest each vendor shows, often with annual billing; prices checked against vendor pages, latest Nov 2, 2026.
What is the cheapest cold email tool?
By lowest published entry price: Mailshake from $29/mo, SalesBlink from $29/mo, SmartReach.io from $29/mo. Check what each entry plan includes in the table (users, accounts, emails or contacts), since the cheapest plan is often capped. Add-ons that run inside another product start lower: Mailmeteor from $5.99/mo (Gmail and Google Sheets add-on); YAMM (Yet Another Mail Merge) from $6/mo (Gmail and Google Sheets add-on); GMass from $29.95/mo (Gmail extension).
Which cold email tools have a free plan?
ReachInbox, Snov.io, Mailmeteor and YAMM (Yet Another Mail Merge) list a free plan on their pricing pages; limits apply. 16 of the 23 tools list a free trial.
How are cold email tools priced?
Of the 23 tools on this page: 16 per plan, 4 per user/seat, 3 by emails sent. The 'How it's charged' column shows which applies to each tool, read from its pricing page.
Is cold email software priced per user or per mailbox?
It depends on the vendor, which is why the table has a 'How it's charged' column. Many cold email platforms sell flat plans that include unlimited email accounts and cap emails or contacts per month instead, while others charge per user or per seat, so the cost of a team can be several times the entry price. Check the plan details for sending and contact limits before comparing.
What costs extra on top of a cold email subscription?
Mailboxes and domains are usually bought separately (see our cold email infrastructure guide), and lead data, enrichment credits, LinkedIn steps or extra senders are often add-ons. Several vendors in the table list these add-ons in their plan details.
Related
- Cheapest cold email tools
- Best cold email software
- Cold email tools for agencies
- Cold email infrastructure
- Instantly vs Smartlead
- Smartlead vs lemlist
- Smartlead vs Salesforge
- All cold email tools
- Pricing table for all tools
- Sales tool pricing report
Blank or "—" means the vendor did not publish it or we could not confirm it. Spotted an outdated price? Report it.
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