Best RB2B alternatives for website visitor identification
RB2B identifies individual website visitors and has a free plan, Starter at $79/mo and Pro from $149/mo. These alternatives identify visiting people or companies; most publish prices.
How this list works: Free plans first, then ordered by lowest listed USD entry price; quote-only and EUR-only tools last. Pricing verified against vendor pages (latest check ). No placement here is paid. Methodology.
| Tool | What it is | Price (vendor-published) | Free plan | Channels |
|---|---|---|---|---|
| Leadfeeder (Dealfront) | Identifies companies visiting your website (Leadfeeder by Dealfront) and syncs them to your CRM. | Lite $0 free forever (last 100 companies/month, 7-day history); Discover from $79/mo, Activate from $369/mo, Scale from $599/mo, all billed annually (annual saves 30%); 14-day free trial | Yes | — |
| Koala | Intent signals and visitor identification for sales plays. | Free (2 seats, 100 credits/mo); Starter $200/mo (1,000 credits); Growth $1,000/mo (5,000 credits, 14-day trial); Business custom | Yes | — |
| Snitcher | Identifies companies visiting your website and shows intent so sales can follow up. | From $49/mo for up to 50 identified companies, rising with volume (e.g. $99/mo for 101–250, $229/mo for 751–1,000); the pricing table may display EUR (€49 for 0–50 companies) depending on location; 14-day free trial, no credit card | — | — |
| LeadLander | Long-running website visitor tracking tool that identifies visiting companies and contacts. | Starter from $89/mo (up to 100 leads, one domain), Growth from $259/mo (up to 2,000 identified leads, unlimited users); Enterprise custom; prices are tier minimums based on identified visitors; 14-day free trial | No | |
| Happierleads | Website visitor identification that names person-level visitors with work email and LinkedIn. | Starts at $99/mo (500 identified leads), down to $0.04/lead at volume; pay only for identified visitors; optional LinkedIn verification +$0.02/lead and email waterfall +$0.03/lead; 7-day free trial, no card | — | |
| Salespanel | B2B visitor identification and journey tracking with account reveal, lead scoring and attribution. | Billed annually: Customer Data Platform from $99/mo (10,000 visitors, then $10 per 1,000), Account Reveal from $99/mo (2,000 visitors, then $40 per 1,000), Agents from $499/mo; quarterly plans cost 25% more; 14-day free trial | No | |
| Leadpipe | Person-level website visitor identification with 35+ data points per profile and 260+ integrations. | Pro by monthly identified visitors: 500 IDs $147/mo, 1K $248, 2K $398, 5K $819, 10K $1,179, 20K $1,879 (quarterly billing saves 17%, annual 26%); Agency plans $3,500/mo (100K IDs) and $5,500/mo (200K IDs), white-label; Platforms API from $2,499/mo; free trial of 7 days or 500 IDs, no card | — | |
| Knock2 | Website visitor identification at the contact and account level, with integrations, automations and MCP/API access. | Billed annually (2 months free): Startup $165/mo (600 contacts), Pro $290 (1,500), Growth $415 (2,500), Growth Plus $620 (5,000), Scale $830 (7,500); Startup is $199/mo month-to-month; 7-day free trial | No | |
| Factors.ai | Account identification, intent and ABM analytics with AI agents for B2B marketing and sales. | Free trial, then $199/mo; Basic $6K/yr; Growth $20K/yr; Enterprise from $30K/yr; startup discounts | — | — |
| Breakout | Inbound AI SDR that identifies website visitors, engages them and routes qualified buyers to reps. | Signals from $500/mo (visitor and company deanonymization, free trial); Growth from $2k/mo (adds the inbound AI SDR); Enterprise custom | — | chat, email, linkedin |
| Albacross | Visitor identification and revenue acceleration. | Customized pricing | — | — |
| Common Room | Buyer signal intelligence. | Essential $2,500/mo billed annually (5 seats, up to 100k contacts); higher tiers via sales | — | — |
| Warmly | Intent signals, visitor de-anonymization and inbound AI chat. | Billed annually: web deanonymization from $10,000/yr, Inbound Chat from $20,000/yr, AI Inbound Autopilot from $30,000/yr (each from 10K credits/mo); add-ons such as a $10,000/yr GTM Signals package and $10,000/yr Warm Experiences; AI video chat agent via sales | — | chat, email, linkedin |
| Vector | Signals, scoring and advertising platform. | One annual contract: Growth from $36,000/yr, Scale $60,000/yr, High volume $96,000/yr | — | — |
| Leadinfo | B2B website visitor identification with lead scoring and optional email and LinkedIn follow-up automation. | Priced in EUR as displayed: Starter €69/mo, Scale from €159/mo, Pro from €359/mo, rising with identified companies; GBP/USD/DKK selectable; free trial | — | email, linkedin |
| Lead Forensics | B2B website visitor identification that reveals companies visiting your site with contact details. | Priced by website visitor volume with unlimited users; quote after a demo, then a free trial; no list prices shown | — | email, phone |
FAQ
What is the cheapest RB2B alternative?
Leadfeeder has a free Lite plan (companies only) and Discover from $79/mo billed annually, and Koala has a free plan. Snitcher starts at $49/mo; LeadLander from $89/mo; Happierleads and Salespanel from $99/mo.
Which alternatives identify individual people, not just companies?
Leadpipe, Knock2 (from $165/mo billed annually for 600 contacts) and Warmly identify contacts as well as accounts, according to their own pages.
Which are sales-led?
Albacross, Lead Forensics and Common Room show no list prices, and Warmly and Vector sell annual contracts (Warmly from $10,000/yr).
Compare tools from this list
- Snitcher vs Leadfeeder (Dealfront)
- Warmly vs Breakout
- Factors.ai vs Leadfeeder (Dealfront)
- Factors.ai vs Warmly
- Lead Forensics vs Leadfeeder (Dealfront)
- Leadpipe vs Happierleads
- Salespanel vs Leadfeeder (Dealfront)
- Salespanel vs Albacross
- Knock2 vs Warmly
- LeadLander vs Leadfeeder (Dealfront)
- LeadLander vs Snitcher
Related roundups
- Best website visitor identification tools
- Best Leadfeeder alternatives for B2B visitor identification
- Best buying-signal and intent data tools for sales
- Best inbound AI SDR & lead conversion tools
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