Website visitor identification pricing (2026): 17 tools compared
Visitor identification tools almost always price by volume: identified companies, identified people, tracked visitors or credits per month. This page lists the lowest published plan of every visitor ID tool we track next to that unit, with the full tier list from the vendor's own pricing page, so you can estimate what your traffic would cost before booking a demo. Annual-contract signal platforms and quote-only tools are kept in their own table.
Summary: 10 of 17 tools publish a monthly entry price, from $49/mo (Snitcher) to $500/mo (Breakout); median $123/mo. 3 list a free plan. Prices verified against vendor pages, latest check .
How this page works: Sorted by lowest published entry price; ties alphabetical. Tools priced only in euros, by quote or by annual contract are listed after. The entry price is the lowest price the vendor publishes (often with annual billing), "How it's charged" is read from the vendor's plan list, and each row links to the pricing page we checked. No placement here is paid. Methodology.
Entry prices at a glance
| Entry price | Tools | Which |
|---|---|---|
| Under $20/mo | 0 | — |
| $20–$49/mo | 1 | Snitcher |
| $50–$99/mo | 4 | Leadfeeder (Dealfront), RB2B, LeadLander, Salespanel |
| $100–$199/mo | 3 | Leadpipe, Knock2, Factors.ai |
| $200/mo and up | 2 | Koala, Breakout |
Self-serve visitor identification (12)
Tools that publish a monthly plan: company-level (which accounts visited) and person-level (which people visited) identification, priced by monthly volume.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Snitcher | From $49/mo | By identified companies | From $49/mo for up to 50 identified companies, rising with volume (e.g. $99/mo for 101–250, $229/mo for 751–1,000); the pricing table may display EUR (€49 for 0–50 companies) depending on location; 14-day free trial, no credit card | — | Yes | 2026-10-31 |
| Leadfeeder (Dealfront) | From $79/mo | By identified companies | Lite $0 free forever (last 100 companies/month, 7-day history); Discover from $79/mo, Activate from $369/mo, Scale from $599/mo, all billed annually (annual saves 30%); 14-day free trial | Yes | Yes | 2026-10-31 |
| RB2B | From $79/mo | Per plan (by identified visitors) | Free; Starter $79/mo; Pro from $149/mo; Pro+ from $199/mo | Yes | Yes | 2026-10-28 |
| LeadLander | From $89/mo | By identified leads | Starter from $89/mo (up to 100 leads, one domain), Growth from $259/mo (up to 2,000 identified leads, unlimited users); Enterprise custom; prices are tier minimums based on identified visitors; 14-day free trial | No | Yes | 2026-11-02 |
| Salespanel | From $99/mo | By tracked visitors | Billed annually: Customer Data Platform from $99/mo (10,000 visitors, then $10 per 1,000), Account Reveal from $99/mo (2,000 visitors, then $40 per 1,000), Agents from $499/mo; quarterly plans cost 25% more; 14-day free trial | No | Yes | 2026-11-02 |
| Leadpipe | From $147/mo | By identified visitors | Pro by monthly identified visitors: 500 IDs $147/mo, 1K $248, 2K $398, 5K $819, 10K $1,179, 20K $1,879 (quarterly billing saves 17%, annual 26%); Agency plans $3,500/mo (100K IDs) and $5,500/mo (200K IDs), white-label; Platforms API from $2,499/mo; free trial of 7 days or 500 IDs, no card | — | Yes | 2026-10-27 |
| Knock2 | From $165/mo | By identified contacts | Billed annually (2 months free): Startup $165/mo (600 contacts), Pro $290 (1,500), Growth $415 (2,500), Growth Plus $620 (5,000), Scale $830 (7,500); Startup is $199/mo month-to-month; 7-day free trial | No | Yes | 2026-11-01 |
| Factors.ai | From $199/mo | Per plan | Free trial, then $199/mo; Basic $6K/yr; Growth $20K/yr; Enterprise from $30K/yr; startup discounts | — | Yes | 2026-10-28 |
| Koala | From $200/mo | By credits | Free (2 seats, 100 credits/mo); Starter $200/mo (1,000 credits); Growth $1,000/mo (5,000 credits, 14-day trial); Business custom | Yes | Yes | 2026-10-29 |
| Breakout | From $500/mo | Per plan | Signals from $500/mo (visitor and company deanonymization, free trial); Growth from $2k/mo (adds the inbound AI SDR); Enterprise custom | — | Yes | 2026-10-30 |
| Happierleads | $99 (usage-based) | By identified leads | Starts at $99/mo (500 identified leads), down to $0.04/lead at volume; pay only for identified visitors; optional LinkedIn verification +$0.02/lead and email waterfall +$0.03/lead; 7-day free trial, no card | — | Yes | 2026-10-30 |
| Leadinfo | See plan details | By identified companies | Priced in EUR as displayed: Starter €69/mo, Scale from €159/mo, Pro from €359/mo, rising with identified companies; GBP/USD/DKK selectable; free trial | — | Yes | 2026-10-31 |
Annual-contract and quote-only platforms (5)
Signal and intent platforms that bundle visitor identification and sell it on annual contracts or by quote.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Albacross | See plan details | Quote only | Customized pricing | — | Yes | 2026-11-02 |
| Common Room | See plan details | Annual contract | Essential $2,500/mo billed annually (5 seats, up to 100k contacts); higher tiers via sales | — | — | 2026-10-28 |
| Lead Forensics | See plan details | Quote only (by visitor volume) | Priced by website visitor volume with unlimited users; quote after a demo, then a free trial; no list prices shown | — | Yes | 2026-10-30 |
| Vector | See plan details | Annual contract | One annual contract: Growth from $36,000/yr, Scale $60,000/yr, High volume $96,000/yr | — | — | 2026-10-29 |
| Warmly | See plan details | Annual contract | Billed annually: web deanonymization from $10,000/yr, Inbound Chat from $20,000/yr, AI Inbound Autopilot from $30,000/yr (each from 10K credits/mo); add-ons such as a $10,000/yr GTM Signals package and $10,000/yr Warm Experiences; AI video chat agent via sales | — | — | 2026-10-29 |
Recent price changes in this table
| Tool | Change | Before | After | Observed |
|---|---|---|---|---|
| Leadpipe | Listed price up | Agency plans from $1,279/mo (10K IDs, white-label) (2026-10-21) | Agency plans $3,500/mo (100K IDs) and $5,500/mo (200K IDs); new Platforms API tier from $2,499/mo; Pro tiers unchanged ($147 to $1,879/mo) | 2026-10-23 |
| Warmly | New tier or plan | Starting at $10,000/yr (web de-anonymization) (2026-10-16) | Adds Inbound Chat from $20,000/yr and AI Inbound Autopilot from $30,000/yr; web deanonymization still from $10,000/yr (or $4,875/quarter) | 2026-10-18 |
From our price changes log, documented by comparing two dated checks of the vendor's page.
FAQ
How much do website visitor identification tools cost in 2026?
Across the 10 website visitor identification tools on this page with a published monthly entry price, the lowest plans run from $49/mo (Snitcher) to $500/mo (Breakout); the median entry price is $123/mo. 1 start under $50/mo and 5 at $100/mo or more. Entry prices are the lowest each vendor shows, often with annual billing; prices checked against vendor pages, latest Nov 2, 2026.
What is the cheapest website visitor identification tool?
By lowest published entry price: Snitcher from $49/mo, Leadfeeder (Dealfront) from $79/mo, RB2B from $79/mo. Check what each entry plan includes in the table (users, accounts, emails or contacts), since the cheapest plan is often capped.
Which website visitor identification tools have a free plan?
Leadfeeder (Dealfront), RB2B and Koala list a free plan on their pricing pages; limits apply. 14 of the 17 tools list a free trial.
How are website visitor identification tools priced?
Of the 17 tools on this page: 3 by identified companies, 3 annual contract, 2 by identified leads, 2 per plan, 1 per plan (by identified visitors), 1 by tracked visitors, 1 by identified visitors, 1 by identified contacts, 1 by credits, 1 quote only, 1 quote only (by visitor volume). The 'How it's charged' column shows which applies to each tool, read from its pricing page.
Why does visitor identification pricing depend on my traffic?
Because the unit is volume: most tools in the table charge by the number of companies or people they identify each month, or by credits spent on each identification, so a site with more B2B visitors needs a higher tier. Check the plan details for the monthly cap of each tier, then match it to your monthly visitors from your analytics.
What's the difference between company-level and person-level identification?
Company-level tools match a visit to the organisation behind it, usually from the IP address, and show which accounts are researching you. Person-level tools try to name the individual visitor and return contact details; some vendors limit this to certain countries. Each tool's plan details and its vendor's pricing page say which kind of identification a plan includes.
Related
- Best website visitor identification tools
- RB2B alternatives
- Leadfeeder alternatives
- Buying signal tools
- Leadpipe vs RB2B
- Happierleads vs RB2B
- Factors.ai vs Leadfeeder
- All visitor identification tools
- Pricing table for all tools
- Sales tool pricing report
Blank or "—" means the vendor did not publish it or we could not confirm it. Spotted an outdated price? Report it.
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