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Mailchimp vs Constant Contact

Pricing last verified from each vendor's own site.

Verdict

Mailchimp: free plan; Essentials from $13/mo, Standard from $20, Premium from $350. Constant Contact: Lite $10.20/mo, Standard $29.75, Premium from $68 billed annually; 30-day money-back guarantee.

Factual summary

This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.

MailchimpConstant Contact
SummaryEmail marketing platform with automations, audience management and basic CRM features.Email and SMS marketing for small businesses, with automations, sign-up forms and event tools.
Starting priceFrom $13/moFrom $10.20/mo
Pricing detailsFree plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limitsBilled annually: Lite $10.20/mo, Standard $29.75/mo, Premium from $68/mo (price depends on contacts); prepaying 12 months saves up to 15%; SMS add-on from $10/mo for Lite and Standard (500 messages included on Premium); sends over the allowance $0.002 each; 30-day money-back guarantee
Modelfreemiumsubscription
Free trialYes—
Free planYes—
Channelsemail, smsemail, sms
Last verified2026-10-302026-10-30

FAQ

What is the difference between Mailchimp and Constant Contact?

Mailchimp: free plan; Essentials from $13/mo, Standard from $20, Premium from $350. Constant Contact: Lite $10.20/mo, Standard $29.75, Premium from $68 billed annually; 30-day money-back guarantee.

Which is cheaper, Mailchimp or Constant Contact?

Constant Contact has the lower listed entry price ($10.2 vs $13 per month), but plan limits and billing terms differ.

When should I choose Mailchimp over Constant Contact?

Consider Mailchimp if: You want a free plan and stronger automation tiers. Consider Constant Contact if: You want event tools and phone support at a low entry price.

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