ActiveCampaign vs Mailchimp
Pricing last verified from each vendor's own site.
Verdict
ActiveCampaign: Starter $15/mo, Plus $49, Pro $79, Enterprise $145 billed yearly for 1,000 contacts. Mailchimp: free plan; Essentials from $13/mo, Standard from $20, Premium from $350.
- Consider ActiveCampaign if: Marketing automation and sales automation are your priority.
- Consider Mailchimp if: You want a free plan and simple email campaigns.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: ActiveCampaign $15, Mailchimp $13 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| ActiveCampaign | Mailchimp | |
|---|---|---|
| Summary | Email marketing and marketing automation platform with CRM and sales automation features. | Email marketing platform with automations, audience management and basic CRM features. |
| Starting price | From $15/mo | From $13/mo |
| Pricing details | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee | Free plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limits |
| Model | subscription | freemium |
| Free trial | Yes | Yes |
| Free plan | — | Yes |
| Channels | email, sms | email, sms |
| Last verified | 2026-10-30 | 2026-10-30 |
FAQ
What is the difference between ActiveCampaign and Mailchimp?
ActiveCampaign: Starter $15/mo, Plus $49, Pro $79, Enterprise $145 billed yearly for 1,000 contacts. Mailchimp: free plan; Essentials from $13/mo, Standard from $20, Premium from $350.
Which is cheaper, ActiveCampaign or Mailchimp?
Mailchimp has the lower listed entry price ($13 vs $15 per month), but plan limits and billing terms differ.
When should I choose ActiveCampaign over Mailchimp?
Consider ActiveCampaign if: Marketing automation and sales automation are your priority. Consider Mailchimp if: You want a free plan and simple email campaigns.
More options
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