Mailchimp vs Brevo
Pricing last verified from each vendor's own site.
Verdict
Mailchimp: free plan; Essentials from $13/mo, Standard from $20; priced by contacts. Brevo: Starter $8.08/mo billed annually ($9 monthly), priced by emails sent.
- Consider Mailchimp if: You want Mailchimp's templates and integrations.
- Consider Brevo if: You want lower cost for a large contact list.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: Mailchimp $13, Brevo $8.08 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Mailchimp | Brevo | |
|---|---|---|
| Summary | Email marketing platform with automations, audience management and basic CRM features. | Email, SMS and WhatsApp marketing platform with a built-in sales CRM (formerly Sendinblue). |
| Starting price | From $13/mo | From $8.08/mo |
| Pricing details | Free plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limits | Marketing plans billed annually (10% off): Starter $8.08/mo ($9 monthly, from 5,000 emails/mo), Standard $16.17/mo ($18), Professional $449.08/mo ($499, from 150,000 emails); Enterprise from $2,499/mo; Sales CRM add-ons: Sales Essentials $27.92/mo, Sales Advanced $58.50/user/mo |
| Model | freemium | subscription |
| Free trial | Yes | — |
| Free plan | Yes | — |
| Channels | email, sms | email, sms |
| Last verified | 2026-10-30 | 2026-10-29 |
FAQ
What is the difference between Mailchimp and Brevo?
Mailchimp: free plan; Essentials from $13/mo, Standard from $20; priced by contacts. Brevo: Starter $8.08/mo billed annually ($9 monthly), priced by emails sent.
Which is cheaper, Mailchimp or Brevo?
Brevo has the lower listed entry price ($8.08 vs $13 per month), but plan limits and billing terms differ.
When should I choose Mailchimp over Brevo?
Consider Mailchimp if: You want Mailchimp's templates and integrations. Consider Brevo if: You want lower cost for a large contact list.
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