ActiveCampaign vs HubSpot Sales Hub
Pricing last verified from each vendor's own site.
Verdict
ActiveCampaign: Starter $15/mo billed yearly (1,000 contacts), Plus $49, Pro $79. HubSpot: free for up to 2 users; Starter from $20/seat/mo; Professional $90–$100/seat/mo plus $1,500 onboarding.
- Consider ActiveCampaign if: You want strong email automation at a lower price.
- Consider HubSpot Sales Hub if: You want a full CRM suite that grows into sales and service hubs.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: ActiveCampaign $15, HubSpot Sales Hub $20 (plans and billing terms differ; check each vendor page).
- ActiveCampaign lists channels HubSpot Sales Hub does not: sms.
- HubSpot Sales Hub lists channels ActiveCampaign does not: phone.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| ActiveCampaign | HubSpot Sales Hub | |
|---|---|---|
| Summary | Email marketing and marketing automation platform with CRM and sales automation features. | CRM and sales software with sequences, a free tier and AI prospecting features. |
| Starting price | From $15/mo | From $20/mo |
| Pricing details | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee | Free for up to 2 users; Starter shown from $7/seat/mo or $20/seat/mo depending on billing option; Professional $90 or $100/seat/mo plus a one-time $1,500 onboarding fee; Enterprise from $150/seat/mo |
| Model | subscription | freemium |
| Free trial | Yes | — |
| Free plan | — | Yes |
| Channels | email, sms | email, phone |
| Last verified | 2026-10-30 | 2026-10-30 |
FAQ
What is the difference between ActiveCampaign and HubSpot Sales Hub?
ActiveCampaign: Starter $15/mo billed yearly (1,000 contacts), Plus $49, Pro $79. HubSpot: free for up to 2 users; Starter from $20/seat/mo; Professional $90–$100/seat/mo plus $1,500 onboarding.
Which is cheaper, ActiveCampaign or HubSpot Sales Hub?
ActiveCampaign has the lower listed entry price ($15 vs $20 per month), but plan limits and billing terms differ.
When should I choose ActiveCampaign over HubSpot Sales Hub?
Consider ActiveCampaign if: You want strong email automation at a lower price. Consider HubSpot Sales Hub if: You want a full CRM suite that grows into sales and service hubs.
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