ActiveCampaign vs Keap
Pricing last verified from each vendor's own site.
Verdict
ActiveCampaign: from $15/mo billed yearly for 1,000 contacts. Keap: from $299/mo for CRM, automation and payments, with text and voice tier 1 included.
- Consider ActiveCampaign if: You want email automation without a large monthly commitment.
- Consider Keap if: You want CRM, payments and texting in one higher-priced bundle.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: ActiveCampaign $15, Keap $299 (plans and billing terms differ; check each vendor page).
- Keap lists channels ActiveCampaign does not: phone.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| ActiveCampaign | Keap | |
|---|---|---|
| Summary | Email marketing and marketing automation platform with CRM and sales automation features. | Small-business CRM and marketing automation platform with pipelines, payments and text messaging. |
| Starting price | From $15/mo | From $299/mo |
| Pricing details | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee | Starting at $299/mo billed monthly for the full platform (CRM, automation, payments); US text and voice Tier 1 included (500 messages, 100 minutes), higher tiers $24–$279/mo |
| Model | subscription | subscription |
| Free trial | Yes | — |
| Free plan | — | — |
| Channels | email, sms | email, sms, phone |
| Last verified | 2026-10-30 | 2026-10-28 |
FAQ
What is the difference between ActiveCampaign and Keap?
ActiveCampaign: from $15/mo billed yearly for 1,000 contacts. Keap: from $299/mo for CRM, automation and payments, with text and voice tier 1 included.
Which is cheaper, ActiveCampaign or Keap?
ActiveCampaign has the lower listed entry price ($15 vs $299 per month), but plan limits and billing terms differ.
When should I choose ActiveCampaign over Keap?
Consider ActiveCampaign if: You want email automation without a large monthly commitment. Consider Keap if: You want CRM, payments and texting in one higher-priced bundle.
More options
Related comparisons
- Keap vs HubSpot Sales Hub
- Act! CRM vs Keap
- ActiveCampaign vs Mailchimp
- ActiveCampaign vs Brevo
- ActiveCampaign vs HubSpot Sales Hub
- Ontraport vs Keap
- Ontraport vs ActiveCampaign
- Mailchimp vs ActiveCampaign
Spot an error? Request a correction.
Free weekly newsletter
The SDR List Weekly
One quick email a week on AI sales tools: pricing changes (with sources), new tools worth a look, and one useful comparison. Less tab-hopping, more pipeline.
No spam, unsubscribe anytime. You'll get a quick confirmation email first.