Act! CRM vs Keap
Pricing last verified from each vendor's own site.
Verdict
Act! Advantage starts at $30/user/mo billed annually with built-in email marketing; marketing automation on Ultimate ($60). Keap starts at $299/mo billed monthly for CRM, automation and payments.
- Consider Act! CRM if: You are a small team that wants a lower monthly spend.
- Consider Keap if: You want Keap's automation and payments platform.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: Act! CRM $30, Keap $299 (plans and billing terms differ; check each vendor page).
- Keap lists channels Act! CRM does not: sms, phone.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Act! CRM | Keap | |
|---|---|---|
| Summary | Small-business CRM with built-in email marketing, quotes and scheduling. | Small-business CRM and marketing automation platform with pipelines, payments and text messaging. |
| Starting price | From $30/mo | From $299/mo |
| Pricing details | Act! Advantage, per user/mo billed annually: Standard $30 (2,500 email sends/mo), Professional $45 (25,000 sends, AI writing), Ultimate $60 (marketing automation, 50,000 sends); Act! Desktop also sold; 14-day free trial, no card | Starting at $299/mo billed monthly for the full platform (CRM, automation, payments); US text and voice Tier 1 included (500 messages, 100 minutes), higher tiers $24–$279/mo |
| Model | subscription | subscription |
| Free trial | Yes | — |
| Free plan | — | — |
| Channels | email, sms, phone | |
| Last verified | 2026-10-29 | 2026-10-28 |
FAQ
What is the difference between Act! CRM and Keap?
Act! Advantage starts at $30/user/mo billed annually with built-in email marketing; marketing automation on Ultimate ($60). Keap starts at $299/mo billed monthly for CRM, automation and payments.
Which is cheaper, Act! CRM or Keap?
Act! CRM has the lower listed entry price ($30 vs $299 per month), but plan limits and billing terms differ.
When should I choose Act! CRM over Keap?
Consider Act! CRM if: You are a small team that wants a lower monthly spend. Consider Keap if: You want Keap's automation and payments platform.
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