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Act! CRM vs HubSpot Sales Hub

Pricing last verified from each vendor's own site.

Verdict

Act! Advantage: Standard $30, Professional $45, Ultimate $60 per user/mo billed annually, with email marketing sends included. HubSpot: free for 2 users; Starter from $7 or $20/seat/mo; Professional $90–$100/seat/mo plus $1,500 onboarding.

Factual summary

This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.

Act! CRMHubSpot Sales Hub
SummarySmall-business CRM with built-in email marketing, quotes and scheduling.CRM and sales software with sequences, a free tier and AI prospecting features.
Starting priceFrom $30/moFrom $20/mo
Pricing detailsAct! Advantage, per user/mo billed annually: Standard $30 (2,500 email sends/mo), Professional $45 (25,000 sends, AI writing), Ultimate $60 (marketing automation, 50,000 sends); Act! Desktop also sold; 14-day free trial, no cardFree for up to 2 users; Starter shown from $7/seat/mo or $20/seat/mo depending on billing option; Professional $90 or $100/seat/mo plus a one-time $1,500 onboarding fee; Enterprise from $150/seat/mo
Modelsubscriptionfreemium
Free trialYes—
Free plan—Yes
Channelsemailemail, phone
Last verified2026-10-292026-10-30

FAQ

What is the difference between Act! CRM and HubSpot Sales Hub?

Act! Advantage: Standard $30, Professional $45, Ultimate $60 per user/mo billed annually, with email marketing sends included. HubSpot: free for 2 users; Starter from $7 or $20/seat/mo; Professional $90–$100/seat/mo plus $1,500 onboarding.

Which is cheaper, Act! CRM or HubSpot Sales Hub?

HubSpot Sales Hub has the lower listed entry price ($20 vs $30 per month), but plan limits and billing terms differ.

When should I choose Act! CRM over HubSpot Sales Hub?

Consider Act! CRM if: You want CRM and email marketing in one price for a small business. Consider HubSpot Sales Hub if: You want a free start and a large app ecosystem.

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