This week in AI SDR pricing

Week of Oct 28, 2026 · checked Oct 28, 2026

No price changes this week

We re-checked 50 priority AI SDR and outbound sales tools on their own pricing pages and found no price changes compared with our previous dated checks.

Also noted (not price changes)

• Instantly: Instantly's pricing page now also lists bundles that combine an outreach plan with lead credits: Starter $94/mo, Scale $194/mo and Agency $555/mo billed monthly ($85, $175 and $500/mo billed yearly). The standalone plans are unchanged (Growth $47/mo, Hypergrowth $97/mo, Light Speed $358/mo). Our previous check didn't record bundles, so we can't say when they appeared; we added them to the listing. Vendor page.

Checked and unchanged (42)

Smartlead, lemlist, Salesforge, Reply.io, Mailshake, Snov.io, Warmy, Storydoc, Goodcall, My AI Front Desk, Hunter, Buzz.ai, Pipedrive, Vapi, Retell AI, Calendly, 11x, Artisan, HeyReach, Clay, AiSDR, Expandi, Fireflies.ai, Otter.ai, Instantly, ZoomInfo, ZeroBounce, Aircall, Dialpad, Fathom, Unify, Attio, MailReach, Sendspark, Intercom (Fin), GlockApps, Docusign eSignature, RB2B, MillionVerifier, Zapmail, Synthflow, Saleshandy.

Couldn't fully verify (8)

These listings are unchanged. We'll try again next week.

• HubSpot Sales Hub: The pricing page loads its plan prices with JavaScript, and the price data didn't load ("Something went wrong loading pricing data"). Vendor page.
• PandaDoc: The page returned HTTP 429 (rate limited) to direct requests, and the rendered copy we could read showed plan features but no prices. Vendor page.
• Apollo.io: Plan cards are rendered with JavaScript and weren't readable. The page's structured data lists Basic $49 and Professional $99 (monthly increment) and its FAQ names Free, Basic, Professional and Custom plans, but we couldn't read the plan cards to confirm billing terms, so our listing is unchanged. Vendor page.
• Zoho CRM: Edition prices are filled in by JavaScript; only Zoho CRM Plus (from $20/user/mo, unchanged) was readable. Vendor page.
• Vidyard: Plan prices weren't rendered in the page we could read (the Starter card says "Now 10% off" without an amount). Vendor page.
• Woodpecker: Plan prices are calculated in the browser and weren't rendered in the page we could read. Vendor page.
• Waalaxy: Our check was served euro prices (Pro €19/user/mo) while yesterday's check showed USD, which suggests the currency depends on the visitor's location. We kept the USD listing. Vendor page.
• Lusha: The plan cards weren't rendered; the page's plan data shows Starter $449.10/yr and Pro $629.10/yr (about $37.43 and $52.43/mo), within rounding of our listing, so we left it unchanged but didn't mark it re-verified. Vendor page.

How the weekly watch works

• Every week we re-check sponsors, affiliate partners and the most-compared tools against each vendor's own pricing page.
• A change is listed only when the vendor's page clearly differs from our previous dated check. Unreadable pages are left as they were, and we never estimate prices.
• Every documented change also goes into the full price-change log. Current prices for all tools: pricing table and sales tool pricing report.
• Vendors: spot a mistake? Send a correction. See how we verify.

FAQ

Did any AI SDR or sales tools change prices the week of Oct 28, 2026?

No. We re-checked 50 priority AI SDR and outbound sales tools on their own pricing pages and found no price changes compared with our previous dated checks. 42 listings matched the vendor page; 8 pages couldn't be fully read and were left unchanged.

Which tools do you check every week?

Sponsors, our affiliate partners and the most-compared tools on The SDR List. This week: Smartlead, lemlist, Salesforge, Reply.io, Waalaxy, Mailshake, Snov.io, Warmy, Storydoc, Goodcall, My AI Front Desk, Hunter, Buzz.ai, Pipedrive, Apollo.io, HubSpot Sales Hub, Vapi, Retell AI, Calendly, PandaDoc, 11x, Artisan, HeyReach, Clay, AiSDR, Expandi, Fireflies.ai, Otter.ai, Instantly, ZoomInfo, ZeroBounce, Aircall, Dialpad, Lusha, Fathom, Unify, Attio, MailReach, Sendspark, Zoho CRM, Intercom (Fin), GlockApps, Docusign eSignature, RB2B, MillionVerifier, Zapmail, Synthflow, Vidyard, Woodpecker and Saleshandy.

What happens when a pricing page can't be read?

We leave the listing as it was and say so here. We never guess or estimate a price.