Best Clay alternatives for data enrichment and GTM workflows
Clay combines dozens of data providers with workflow automation; Launch is $167/mo and Growth $446/mo, with a free plan. These tools cover the same jobs: waterfall enrichment, B2B data APIs for agents, prospect databases and workflow builders.
How this list works: Ordered by lowest listed monthly price; credit-pack and usage-priced tools without a monthly plan are listed last. Pricing verified against vendor pages (latest check ). No placement here is paid. Methodology.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
| Tool | What it is | Price (vendor-published) | Free plan | Channels |
|---|---|---|---|---|
| BetterContact | Waterfall enrichment; charges only for verified emails and mobiles. | Starter $15/mo monthly; Pro $49/mo; Enterprise from $799/mo | — | — |
| Firecrawl | Web scraping, crawling and search API that turns websites into clean data for AI agents and LLM apps. | Free (1,000 credits/mo); Hobby $16/mo billed yearly ($19 monthly, 5,000 credits); Standard $83/mo billed yearly (100,000 credits); Growth $333 (500,000); Scale $599 (1,000,000); extra credits $5 per 1,000–5,000 by plan; Enterprise custom | Yes | — |
| Apify | Web scraping and automation platform with thousands of ready-made scrapers (Actors), often used to pull lead and company data for agents. | Free ($5/mo of usage); Starter $19/mo, Scale $199/mo, Business $999/mo, each including that amount of usage plus pay-as-you-go ($0.20 to $0.13 per compute unit); 10% off billed annually; proxies and add-ons extra | Yes | — |
| n8n | Workflow automation, self-hostable. | Now shown in USD, billed annually: Starter $20/mo (2.5K executions), Pro $50/mo (10K), Business $800/mo (40K); free self-hosted Community Edition; cloud trial needs no card | — | — |
| Gumloop | AI automation workflows and agents. | Pro starts at $37/mo | — | — |
| Apollo.io Visit Apollo.io ↗ | Sales intelligence, lead generation and email outreach platform. | Free $0 (900 credits/seat/yr); Basic $49/seat/mo, Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), all billed annually; annual billing saves 24% vs monthly | Yes | email, phone |
| Coresignal | Company, employee and job-posting data delivered via APIs (including an agentic search API) and datasets. | Credit plans from Mini $49/mo (2,500 credits) through Starter $199, Pro $499, Growth $1,000, Premium $1,500 (1,000,000 credits), Scale $3,000 and Elite $5,000/mo; yearly 10% off; free tier and 7-day free trial | Yes | — |
| Leadsforge Visit Leadsforge ↗ | AI lead-list builder from the Salesforge team. You describe your ideal customer in chat and it returns verified contacts. | Essential $49/mo for 2,000 credits, or $588/yr for 28,000 credits (2 months free); credits never expire and you're billed per verified result; 100 free credits to start | No | email, phone |
| Floqer | GTM workflow builder for enrichment and research, priced by credits with no per-seat fees. | Free (100 credits); self-serve $49/mo (2,000 credits) up to $999/mo (80,000 credits); annual 10% off; unlimited seats; Enterprise custom annual | Yes | |
| CUFinder | B2B lead generation and enrichment platform with company and contact search engines. | Free plan (50 credits/mo, no card); billed monthly: Lite $49/mo (1,000 credits), Standard $129/mo (3,000), Pro $299/mo (10,000), Premium $449/mo (20,000); annual billing saves 30%; credits charged for matches only | Yes | email, phone |
| FullEnrich | Waterfall enrichment across 20+ providers. | Free trial (50 credits); Pro from $55/mo for 1,000 credits/mo ($0.055/credit, monthly) scaling with a credit slider; Enterprise custom | — | — |
| Persana AI | AI sales prospecting and enrichment platform. | Free (50 credits); billed annually: Starter $68/mo (24k credits/yr), Growth $151/mo, Pro $400/mo, Unlimited $600/mo; unlimited users; Enterprise custom | Yes | |
| TexAu | GTM data platform for lead search, waterfall enrichment and AI lead scoring, with CRM sync. | Billed yearly (the page shows savings of $240, $600 and $1,200 a year vs monthly): Solo $79/mo (2,500 credits), Starter $199/mo (8,000 credits, 3 members), Teams $549/mo (25,000 credits); pay-on-match credits; 14-day trial | — | email, linkedin |
| People Data Labs | B2B person and company data APIs for building enrichment into products and pipelines. | Free up to 100 credits/mo (contact data obfuscated); Self-Serve from $98/mo (350 credits, contact data included); annual commits save 20%; Enterprise custom | Yes | — |
| ColdIQ | GTM data API across 40+ providers for AI agents. | Free; Starter $99/mo (7,000 credits) | Yes | — |
| Databar | Spreadsheet-style enrichment workspace that waterfalls 100+ data providers to find emails, phones and company data. | Build $99/mo billed monthly (5,000 credits), Scale $495/mo (50,000 credits), Enterprise custom; save 12% on annual billing | No | email, phone |
| Freckle | AI enrichment tables with waterfall providers and CRM sync, positioned as a lower-cost Clay alternative. | Free forever (250 credits, unlimited seats and tables); Build from $99/mo with unlimited rows and HTTP API | Yes | email, phone |
| Bitscale | Spreadsheet-style enrichment and AI research workspace with waterfall data providers, a Clay alternative. | Free (200 credits); Growth $349/mo (15,000 credits), Booster $799/mo (50,000 credits), billed monthly; annual saves 10%; Enterprise annual from $15K; credits only charged when a provider returns a result | Yes | email, phone |
| Landbase | Agentic B2B data platform: natural-language prospect search, AI qualification and pay-per-verified email and phone enrichment. | 1,000 free credits to start (no card); usage bundles $499/mo (15,000 credits), $1,999/mo (75,000), $4,999/mo (200,000); verified email 1 credit, verified mobile 10 credits; misses are not charged; Enterprise custom | — | email, phone |
| Crustdata | Real-time people, company and job data API with hiring, funding and company-event signals, built for AI agents and GTM tools. | Credit-based API: new accounts get $20 in free credits; searches billed per result (0.03 credits) and enrichment per record (people from 1 credit, companies from 2); enterprise plans 'from four figures a month' | — | |
| Exa | Web search API built for AI agents, with company and people search, page contents and asynchronous research runs. | Pay per use: free $10 in credits every month plus a $10 onboarding bonus; Search from $4 per 1,000 requests (Deep Search $12), page contents $1 per 1,000 pages, Monitors $15 per 1,000 requests; Agent runs $0.012–$1.00 each; contact enrichment $0.02 per email, $0.07 per phone | Yes | — |
| Explorium | B2B company and contact data for AI agents and GTM workflows, sold as pay-as-you-go credits. | Credit packages: free trial (100 credits); Lite $29.99 (500 credits), Starter $149.99 (5K), Growth $749.99 (30K), Scale $7,499.99 (500K); enterprise via sales | — | |
| Octave | GTM context engine: stores positioning, personas and playbooks and powers messaging agents for outbound. | Platform plus usage: Octave Ultra starting at $1,500/mo billed annually; free trial; metered usage with discounted commits | — |
FAQ
What is the cheapest Clay alternative?
BetterContact Starter is $15/mo monthly for waterfall enrichment, Firecrawl Hobby is $16/mo billed yearly for web data, Apify Starter is $19/mo plus usage for scrapers and n8n Starter is $20/mo billed annually for workflows. Apollo has a free plan, then $49/seat/mo billed annually.
Which alternatives do waterfall enrichment like Clay?
Spreadsheet-style Clay alternatives include Floqer ($49/mo for 2,000 credits, unlimited seats), Freckle (free plan; Build from $99/mo), Databar ($99/mo) and Bitscale (free plan; Growth $349/mo, credits charged only on results). BetterContact (from $15/mo), FullEnrich (Pro from $55/mo for 1,000 credits) and Persana (Starter $68/mo billed annually) query several data providers in sequence. ColdIQ's API covers 40+ providers (Starter $99/mo, with a free plan).
Which are built for AI agents?
Exa (web search API, $10 of free credits a month), Explorium (credit packages from $29.99), Crustdata ($20 of free credits, then per result), Coresignal (from $49/mo) and ColdIQ sell data through APIs that agents can call.
Compare tools from this list
- Landbase vs Apollo.io
- Crustdata vs People Data Labs
- Explorium vs Crustdata
- Coresignal vs Crustdata
- Coresignal vs People Data Labs
- Exa vs Firecrawl
- Exa vs Explorium
- Firecrawl vs Apify
- Leadsforge vs Apollo.io
- Bitscale vs Databar
- Floqer vs Freckle
- CUFinder vs Apollo.io
- CUFinder vs TexAu
Related roundups
- Best free sales prospecting tools
- Best B2B data APIs for AI agents and GTM workflows
- Best Lusha alternatives for B2B emails and phone numbers
- Best Apollo.io alternatives
- Best AI agent builders for sales workflows
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