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CUFinder vs Apollo.io

Pricing last verified from each vendor's own site.

Verdict

CUFinder: free (50 credits/mo); Lite $49/mo (1,000 credits), Standard $129, Pro $299 billed monthly; annual saves 30%. Apollo: Free (900 credits/seat/yr); Basic $49/seat/mo, Professional $79 billed annually.

Factual summary

This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.

Affiliate links: we may earn a commission; it never affects rankings. Disclosure

CUFinderApollo.io
Visit Apollo.io ↗
SummaryB2B lead generation and enrichment platform with company and contact search engines.Sales intelligence, lead generation and email outreach platform.
Starting priceFrom $49/moFrom $49/mo
Pricing detailsFree plan (50 credits/mo, no card); billed monthly: Lite $49/mo (1,000 credits), Standard $129/mo (3,000), Pro $299/mo (10,000), Premium $449/mo (20,000); annual billing saves 30%; credits charged for matches onlyFree $0 (900 credits/seat/yr); Basic $49/seat/mo, Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), all billed annually; annual billing saves 24% vs monthly
Modelfreemiumfreemium
Free trial—Yes
Free planYesYes
Channelsemail, phoneemail, phone
Last verified2026-10-302026-10-30

FAQ

What is the difference between CUFinder and Apollo.io?

CUFinder: free (50 credits/mo); Lite $49/mo (1,000 credits), Standard $129, Pro $299 billed monthly; annual saves 30%. Apollo: Free (900 credits/seat/yr); Basic $49/seat/mo, Professional $79 billed annually.

Which is cheaper, CUFinder or Apollo.io?

Both list the same lowest monthly price ($49).

When should I choose CUFinder over Apollo.io?

Consider CUFinder if: You want enrichment engines charged on matches only. Consider Apollo.io if: You want contact data plus built-in sequences and a dialer.

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