Clay vs Apollo.io
Verdict
These solve different problems. Clay is an enrichment and workflow builder (a plan listed at $167/mo for 15,000 actions). Apollo is a contact database plus outreach with a free plan. Many teams use them together.
- Consider Clay if: You want to build custom enrichment and research workflows across many data sources.
- Consider Apollo.io if: You want a ready-made database and sequencer.
Factual summary
- Both are listed under Data & Enrichment.
- Directly comparable starting prices are not available for both: Clay — Plan listed at $167/mo (15,000 actions/mo); action add-ons from $54/mo; Apollo.io — not public.
- Apollo.io lists channels Clay does not: phone.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Clay | Apollo.io | |
|---|---|---|
| Summary | GTM data enrichment and workflow automation platform. | Sales intelligence, lead generation and email outreach platform. |
| Starting price | From $167/mo | See vendor |
| Pricing details | Plan listed at $167/mo (15,000 actions/mo); action add-ons from $54/mo | — |
| Model | freemium | freemium |
| Free trial | Yes | Yes |
| Free plan | Yes | Yes |
| Channels | email, phone | |
| Last verified | 2026-10-16 | 2026-10-16 |