Apollo.io vs ZoomInfo
Verdict
Both are B2B data platforms. Apollo has a free plan and adds email sequencing. ZoomInfo shows no list prices and quotes through sales.
- Consider Apollo.io if: You want to start free and have data and outreach in one tool.
- Consider ZoomInfo if: You're buying enterprise-grade data through a sales-led process.
Factual summary
- Both are listed under Data & Enrichment.
- Directly comparable starting prices are not available for both: Apollo.io — not public; ZoomInfo — No list prices shown.
- Apollo.io lists channels ZoomInfo does not: email, phone.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Apollo.io | ZoomInfo | |
|---|---|---|
| Summary | Sales intelligence, lead generation and email outreach platform. | Go-to-market data and intelligence platform. |
| Starting price | See vendor | Contact sales |
| Pricing details | — | No list prices shown |
| Model | freemium | contact-sales |
| Free trial | Yes | Yes |
| Free plan | Yes | — |
| Channels | email, phone | — |
| Last verified | 2026-10-16 | 2026-10-16 |