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Apollo.io vs ZoomInfo

Verdict

Both are B2B data platforms. Apollo has a free plan and adds email sequencing. ZoomInfo shows no list prices and quotes through sales.

Factual summary

This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.

Apollo.ioZoomInfo
SummarySales intelligence, lead generation and email outreach platform.Go-to-market data and intelligence platform.
Starting priceSee vendorContact sales
Pricing details—No list prices shown
Modelfreemiumcontact-sales
Free trialYesYes
Free planYes—
Channelsemail, phone—
Last verified2026-10-162026-10-16