Instantly vs Apollo.io
Pricing last verified from each vendor's own site.
Verdict
These overlap but start from different places. Instantly is a cold email sender ($47/mo Outreach Growth) with unlimited email accounts and warmup, and sells access to its 450M+ lead database as separate credit plans from $47/mo. Apollo is a data platform with sequencing: free plan, then Basic $49/seat/mo billed annually.
- Consider Instantly if: You need high-volume cold email across many mailboxes.
- Consider Apollo.io if: You need a contact database first, with sequencing and a dialer included.
Factual summary
- Lowest listed monthly price: Instantly $47, Apollo.io $49 (plans and billing terms differ; check each vendor page).
- Apollo.io lists channels Instantly does not: phone.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
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| Instantly | Apollo.io Visit Apollo.io ↗ | |
|---|---|---|
| Summary | Cold email outreach, B2B lead database and CRM in one platform. | Sales intelligence, lead generation and email outreach platform. |
| Starting price | From $47/mo | From $49/mo |
| Pricing details | Outreach (sending) plans: Growth $47/mo, Hypergrowth $97/mo, Light Speed $358/mo; Instantly Credits (lead database and enrichment) plans sold separately: Growth $47/mo (1,500–2,000 credits), Supersonic $97/mo, Hyper Credits from $197/mo; Bundles (outreach plus credits) also listed: Starter $94/mo, Scale $194/mo, Agency $555/mo billed monthly ($85, $175 and $500/mo billed yearly); Enterprise custom | Free $0 (900 credits/seat/yr); Basic $49/seat/mo, Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), all billed annually; annual billing saves 24% vs monthly |
| Model | subscription | freemium |
| Free trial | — | Yes |
| Free plan | — | Yes |
| Channels | email, phone | |
| Last verified | 2026-10-28 | 2026-10-30 |
FAQ
What is the difference between Instantly and Apollo.io?
These overlap but start from different places. Instantly is a cold email sender ($47/mo Outreach Growth) with unlimited email accounts and warmup, and sells access to its 450M+ lead database as separate credit plans from $47/mo. Apollo is a data platform with sequencing: free plan, then Basic $49/seat/mo billed annually.
Which is cheaper, Instantly or Apollo.io?
Instantly has the lower listed entry price ($47 vs $49 per month), but plan limits and billing terms differ.
When should I choose Instantly over Apollo.io?
Consider Instantly if: You need high-volume cold email across many mailboxes. Consider Apollo.io if: You need a contact database first, with sequencing and a dialer included.
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