Apollo.io vs Cognism
Verdict
Apollo combines a B2B database with email sequencing, has a free plan and offers a free trial. Cognism is a sales-led contact data provider with no list prices shown.
- Consider Apollo.io if: You want data plus outreach in one tool, starting free.
- Consider Cognism if: You need a dedicated data provider bought through sales.
Factual summary
- Both are listed under Data & Enrichment.
- Directly comparable starting prices are not available for both: Apollo.io — not public; Cognism — No list prices shown.
- Apollo.io lists channels Cognism does not: email, phone.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Apollo.io | Cognism | |
|---|---|---|
| Summary | Sales intelligence, lead generation and email outreach platform. | B2B contact data for prospecting. |
| Starting price | See vendor | Contact sales |
| Pricing details | — | No list prices shown |
| Model | freemium | contact-sales |
| Free trial | Yes | — |
| Free plan | Yes | — |
| Channels | email, phone | — |
| Last verified | 2026-10-16 | 2026-10-16 |