Lusha vs ZoomInfo

Verdict

Both sell B2B contact data. Lusha has a permanent free plan (40 credits/mo) and self-serve paid tiers via a credit slider. ZoomInfo shows no list prices and sells through its team, with a free trial available.

• Consider Lusha if: You want to start free and buy credits self-serve.
• Consider ZoomInfo if: You need an enterprise go-to-market data platform and expect a sales-led contract.

Factual summary

• Both are listed under Data & Enrichment.
• Directly comparable starting prices are not available for both: Lusha — Free plan with 40 credits/mo; paid tiers via credit slider; ZoomInfo — No list prices shown.

This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.