Clay vs ZoomInfo
Pricing last verified from each vendor's own site.
Verdict
Clay is a data enrichment and workflow platform that pulls from many providers: free plan, Launch at $167/mo and Growth at $446/mo. ZoomInfo is a go-to-market data platform that shows no list prices.
- Consider Clay if: You want to combine many data sources and build custom enrichment workflows with published prices.
- Consider ZoomInfo if: You want one large proprietary B2B database with enterprise contracts.
Factual summary
- Both are listed under Data & Enrichment.
- Directly comparable starting prices are not available for both: Clay — Launch $167/mo (180,000 actions/yr, about 15,000/mo, plus 30,000 data credits/yr; shown as $54/mo for actions plus $113/mo for data credits); Growth $446/mo (480,000 actions/yr plus 72,000 data credits/yr); both scale up with more actions and credits; free plan; 14-day trial; ZoomInfo — No list prices shown.
- Clay lists channels ZoomInfo does not: email.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Clay | ZoomInfo | |
|---|---|---|
| Summary | GTM data enrichment and workflow automation platform. | Go-to-market data and intelligence platform. |
| Starting price | From $167/mo | Contact sales |
| Pricing details | Launch $167/mo (180,000 actions/yr, about 15,000/mo, plus 30,000 data credits/yr; shown as $54/mo for actions plus $113/mo for data credits); Growth $446/mo (480,000 actions/yr plus 72,000 data credits/yr); both scale up with more actions and credits; free plan; 14-day trial | No list prices shown |
| Model | freemium | contact-sales |
| Free trial | Yes | Yes |
| Free plan | Yes | — |
| Channels | — | |
| Last verified | 2026-10-28 | 2026-10-28 |
FAQ
What is the difference between Clay and ZoomInfo?
Clay is a data enrichment and workflow platform that pulls from many providers: free plan, Launch at $167/mo and Growth at $446/mo. ZoomInfo is a go-to-market data platform that shows no list prices.
Which is cheaper, Clay or ZoomInfo?
We can't compare entry prices directly. Clay: Launch $167/mo (180,000 actions/yr, about 15,000/mo, plus 30,000 data credits/yr; shown as $54/mo for actions plus $113/mo for data credits); Growth $446/mo (480,000 actions/yr plus 72,000 data credits/yr); both scale up with more actions and credits; free plan; 14-day trial. ZoomInfo: No list prices shown.
When should I choose Clay over ZoomInfo?
Consider Clay if: You want to combine many data sources and build custom enrichment workflows with published prices. Consider ZoomInfo if: You want one large proprietary B2B database with enterprise contracts.
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