Clay vs Unify
Verdict
Clay is a data enrichment and workflow tool, with a free plan and a $167/mo plan (15,000 actions). Unify is an AI SDR that researches accounts and writes messages, free to start with Base at $20/seat/mo and Pro at $60/seat/mo.
- Consider Clay if: You want to build your own enrichment and research workflows.
- Consider Unify if: You want AI agents that research accounts and draft outreach for you.
Factual summary
- Both are listed under Data & Enrichment.
- Lowest listed monthly price: Clay $167, Unify $20 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Clay | Unify | |
|---|---|---|
| Summary | GTM data enrichment and workflow automation platform. | AI agents that research accounts and create personalized messages. |
| Starting price | From $167/mo | From $20/mo |
| Pricing details | Plan listed at $167/mo (15,000 actions/mo); action add-ons from $54/mo | Free; Base $20/seat/mo; Pro $60/seat/mo (monthly) |
| Model | freemium | freemium |
| Free trial | Yes | — |
| Free plan | Yes | Yes |
| Channels | ||
| Last verified | 2026-10-16 | 2026-10-16 |