Clarify vs Attio
Pricing last verified from each vendor's own site.
Verdict
Both are AI-native CRMs with free plans. Clarify updates records automatically from email, calendar and calls; Starter is $40/mo billed annually for teams up to 3, and Growth from $1,000/mo. Attio: free, Plus $44/user/mo monthly ($35 annual), Pro $99.
- Consider Clarify if: You're a team of up to 3 that wants an auto-updating CRM at a flat price.
- Consider Attio if: You want a flexible data model and per-user plans.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: Clarify $40, Attio $44 (plans and billing terms differ; check each vendor page).
- Clarify lists channels Attio does not: email.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Clarify | Attio | |
|---|---|---|
| Summary | AI-native CRM that builds and updates records automatically from email, calendar and calls. | AI-native CRM. |
| Starting price | From $40/mo | From $44/mo |
| Pricing details | Free (1k credits/mo); Starter $40/mo billed annually (teams up to 3); Growth from $1,000/mo billed annually; Enterprise custom | Free; Plus $44/user/mo monthly ($35 annual); Pro $99 ($79 annual); Enterprise custom |
| Model | freemium | freemium |
| Free trial | — | Yes |
| Free plan | Yes | Yes |
| Channels | — | |
| Last verified | 2026-10-28 | 2026-10-28 |
FAQ
What is the difference between Clarify and Attio?
Both are AI-native CRMs with free plans. Clarify updates records automatically from email, calendar and calls; Starter is $40/mo billed annually for teams up to 3, and Growth from $1,000/mo. Attio: free, Plus $44/user/mo monthly ($35 annual), Pro $99.
Which is cheaper, Clarify or Attio?
Clarify has the lower listed entry price ($40 vs $44 per month), but plan limits and billing terms differ.
When should I choose Clarify over Attio?
Consider Clarify if: You're a team of up to 3 that wants an auto-updating CRM at a flat price. Consider Attio if: You want a flexible data model and per-user plans.
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