Attio vs folk
Verdict
Both are modern CRMs for smaller teams. folk is $24/member/mo (Standard) and $48 (Premium). Attio has a free plan, Plus at $44/user/mo monthly ($35 annual) and Pro at $99.
- Consider Attio if: You want a free plan and a more customizable AI-native CRM.
- Consider folk if: You want a lightweight, relationship-focused CRM at a lower paid price.
Factual summary
- Both are listed under AI-native CRMs.
- Lowest listed monthly price: Attio $44, folk $24 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Attio | folk | |
|---|---|---|
| Summary | AI-native CRM. | Lightweight CRM for relationship-driven sales. |
| Starting price | From $44/mo | From $24/mo |
| Pricing details | Free; Plus $44/user/mo monthly ($35 annual); Pro $99 | Standard $24/member/mo; Premium $48 |
| Model | freemium | subscription |
| Free trial | Yes | Yes |
| Free plan | Yes | — |
| Channels | — | — |
| Last verified | 2026-10-16 | 2026-10-16 |