Woodpecker vs Instantly
Quick answer: Woodpecker starts at $26/mo and Instantly at $47/mo (lowest published plans). Woodpecker has the lower listed entry price, but plan limits and billing terms differ. Woodpecker prices by emails sent: Email is $39/mo for 5,000 emails, up to $999/mo for 1 million, with Multichannel (email + LinkedIn) at $68/mo, add-ons listed at $0 and a 14-day free trial. Instantly's outreach plans start at Growth $47/mo, with its lead database sold as separate credit plans.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider Woodpecker if: You send a few thousand cold emails a month and want warm-up, verification and LinkedIn steps in one low-priced plan.
- Consider Instantly if: You want unlimited sending accounts and Instantly's lead database.
Factual summary
- Both are listed under Cold Email.
- Lowest listed monthly price: Woodpecker $26, Instantly $47 (plans and billing terms differ; check each vendor page).
- Woodpecker lists channels Instantly does not: linkedin.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
| Woodpecker Visit Woodpecker ↗ | Instantly | |
|---|---|---|
| Summary | Cold email and LinkedIn outreach for B2B outbound. | Cold email outreach, B2B lead database and CRM in one platform. |
| Starting price | From $26/mo | From $47/mo |
| Pricing details | Priced by emails sent: Email $39/mo billed monthly or $26/mo billed annually (save 33%) for 5,000 emails, then monthly tiers $79 (50K), $119 (100K), $219 (250K), $499 (500K), $999 (1M); Multichannel (email + LinkedIn) $68/mo monthly or $55/mo annually; LinkedIn-only $29/mo per account; Scale (higher limits) custom; add-ons (Lead Finder, warm-up, integrations/API/MCP, Agency Panel) listed at $0; free trial for 14 days or 500 cold emails, whichever comes first, no card | Outreach (sending) plans: Growth $47/mo, Hypergrowth $97/mo, Light Speed $358/mo; Instantly Credits (lead database and enrichment) plans sold separately: Growth $47/mo (1,500–2,000 credits), Supersonic $97/mo, Hyper Credits from $197/mo; Bundles (outreach plus credits) also listed: Starter $94/mo, Scale $194/mo, Agency $555/mo billed monthly ($85, $175 and $500/mo billed yearly); Enterprise custom |
| Model | subscription | subscription |
| Free trial | Yes | — |
| Free plan | — | — |
| Channels | email, linkedin | |
| Last verified | 2026-11-12 | 2026-11-12 |
FAQ
What is the difference between Woodpecker and Instantly?
Woodpecker prices by emails sent: Email is $39/mo for 5,000 emails, up to $999/mo for 1 million, with Multichannel (email + LinkedIn) at $68/mo, add-ons listed at $0 and a 14-day free trial. Instantly's outreach plans start at Growth $47/mo, with its lead database sold as separate credit plans.
Which is cheaper, Woodpecker or Instantly?
Woodpecker has the lower listed entry price ($26 vs $47 per month), but plan limits and billing terms differ.
When should I choose Woodpecker over Instantly?
Consider Woodpecker if: You send a few thousand cold emails a month and want warm-up, verification and LinkedIn steps in one low-priced plan. Consider Instantly if: You want unlimited sending accounts and Instantly's lead database.
More options
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