Data enrichment platform pricing (2026): 9 Clay-style enrichment and GTM workflow tools
Clay-style enrichment platforms put leads in a table, then call many data providers in sequence (a waterfall) and AI research steps on each row. They almost all price by credits, but a credit buys a different amount of data on each platform, so the entry price only tells half the story. This page lists the lowest published plan of Clay and every alternative we track, how it's charged, and the credit allowance from the vendor's own pricing page.
Summary: 7 of 9 tools publish a monthly entry price, from $68/mo (Persana AI) to $349/mo (Bitscale); median $99/mo. 6 list a free plan. Prices verified against vendor pages, latest check .
How this page works: Sorted by lowest published monthly entry price; ties alphabetical. Usage-metered platforms are listed after. The entry price is the lowest price the vendor publishes (often with annual billing), "How it's charged" is read from the vendor's plan list, and each row links to the pricing page we checked. No placement here is paid. Methodology.
Entry prices at a glance
| Entry price | Tools | Which |
|---|---|---|
| Under $20/mo | 0 | — |
| $20–$49/mo | 0 | — |
| $50–$99/mo | 5 | Persana AI, TexAu, ColdIQ, Databar, Freckle |
| $100–$199/mo | 1 | Clay |
| $200/mo and up | 1 | Bitscale |
Enrichment tables and GTM workflow builders (9)
Spreadsheet or workflow interfaces that waterfall several data providers and AI research steps per row; priced by credits or actions, usually with unlimited seats.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Persana AI | From $68/mo | By credits | Free (50 credits); billed annually: Starter $68/mo (24k credits/yr), Growth $151/mo, Pro $400/mo, Unlimited $600/mo; unlimited users; Enterprise custom | Yes | — | 2026-11-13 |
| TexAu | From $79/mo | By credits | Billed yearly (the page shows savings of $240, $600 and $1,200 a year vs monthly): Solo $79/mo (2,500 credits), Starter $199/mo (8,000 credits, 3 members), Teams $549/mo (25,000 credits); pay-on-match credits; 14-day trial | — | Yes | 2026-11-12 |
| ColdIQ | From $99/mo | By credits | Free; Starter $99/mo (7,000 credits) | Yes | — | 2026-11-11 |
| Databar | From $99/mo | By credits | Build $99/mo billed monthly (5,000 credits), Scale $495/mo (50,000 credits), Enterprise custom; save 12% on annual billing | No | Yes | 2026-11-07 |
| Freckle | From $99/mo | By credits | Free forever (250 credits, unlimited seats and tables); Build from $99/mo with unlimited rows and HTTP API | Yes | — | 2026-11-10 |
| Clay | From $167/mo | By actions plus data credits | Launch $167/mo (180,000 actions/yr, about 15,000/mo, plus 30,000 data credits/yr; shown as $54/mo for actions plus $113/mo for data credits); Growth $446/mo (480,000 actions/yr plus 72,000 data credits/yr); both scale up with more actions and credits; free plan; 14-day trial | Yes | Yes | 2026-11-12 |
| Bitscale | From $349/mo | By credits | Free (200 credits); Growth $349/mo (15,000 credits), Booster $799/mo (50,000 credits), billed monthly; annual saves 10%; Enterprise annual from $15K; credits only charged when a provider returns a result | Yes | — | 2026-11-09 |
| Floqer | $49 (usage-based) | By credits | Free (100 credits); self-serve $49/mo (2,000 credits) up to $999/mo (80,000 credits); annual 10% off; unlimited seats; Enterprise custom annual | Yes | — | 2026-11-10 |
| Landbase | $499 (usage-based) | By credits | 1,000 free credits to start (no card); usage bundles $499/mo (15,000 credits), $1,999/mo (75,000), $4,999/mo (200,000); verified email 1 credit, verified mobile 10 credits; misses are not charged; Enterprise custom | — | — | 2026-11-13 |
Prices for these 9 data enrichment platforms change often. Get verified pricing changes and new tools in one free weekly email.
FAQ
How much do data enrichment platforms cost in 2026?
Across the 7 data enrichment platforms on this page with a published monthly entry price, the lowest plans run from $68/mo (Persana AI) to $349/mo (Bitscale); the median entry price is $99/mo. 0 start under $50/mo and 2 at $100/mo or more. Entry prices are the lowest each vendor shows, often with annual billing; prices checked against vendor pages, latest Nov 13, 2026.
What is the cheapest data enrichment platform?
By lowest published entry price: Persana AI from $68/mo, TexAu from $79/mo, ColdIQ from $99/mo. Check what each entry plan includes in the table (users, accounts, emails or contacts), since the cheapest plan is often capped.
Which data enrichment platforms have a free plan?
Persana AI, ColdIQ, Freckle, Clay, Bitscale and Floqer list a free plan on their pricing pages; limits apply. 3 of the 9 tools list a free trial.
How are data enrichment platforms priced?
Of the 9 tools on this page: 8 by credits, 1 by actions plus data credits. The 'How it's charged' column shows which applies to each tool, read from its pricing page.
Why do Clay alternatives cost less per month?
Several alternatives publish a lower entry plan, but compare what a credit buys: on some platforms a found email is one credit, on others a provider call, an AI step or a mobile number costs several. Some vendors charge only when a provider returns a result. Read the credit line in the plan details and price one enriched lead, not one month.
Do enrichment platforms charge per seat?
Most in this table say they include unlimited seats or members and charge for credits instead; a few cap members on lower tiers. Check the plan details before adding a team.
Can I bring my own data provider keys?
Several platforms let you connect your own API keys for some providers, which moves part of the cost to that provider's bill. Whether this lowers your total depends on the provider's own pricing; check each vendor's documentation before committing to a large credit plan.
Related
- Clay alternatives
- Email finder pricing
- AI agent builder & automation pricing
- B2B data API pricing
- Databar vs Clay
- Bitscale vs Clay
- Freckle vs Clay
- Floqer vs Clay
- TexAu vs Clay
- Landbase vs Clay
- All data & enrichment tools
- Pricing table for all tools
- Sales tool pricing report
Blank or "—" means the vendor did not publish it or we could not confirm it. Spotted an outdated price? Report it.
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