Sales intelligence and buying signal tool pricing (2026): 13 tools
Sales intelligence covers three kinds of product: account and company research databases, technographic and hiring data (which companies use a tool or are hiring for a role), and signal platforms that flag accounts showing intent, job changes or website visits. Prices run from a single self-serve license to six-figure annual contracts. This page lists each tool's lowest published price, how it's charged, and the full plan list from the vendor's own pricing page, so you can see which are self-serve before booking a demo.
Summary: 6 of 13 tools publish a monthly entry price, from $49/mo (Crunchbase) to $295/mo (BuiltWith); median $224.50/mo. 2 list a free plan. Prices verified against vendor pages, latest check .
How this page works: Sorted by lowest published monthly entry price within each table; ties alphabetical. Credit-based, annual-contract and quote-only tools are listed after, with their published packs or contract prices in the plan details. The entry price is the lowest price the vendor publishes (often with annual billing), "How it's charged" is read from the vendor's plan list, and each row links to the pricing page we checked. No placement here is paid. Methodology.
Entry prices at a glance
| Entry price | Tools | Which |
|---|---|---|
| Under $20/mo | 0 | — |
| $20–$49/mo | 1 | Crunchbase |
| $50–$99/mo | 0 | — |
| $100–$199/mo | 2 | LinkedIn Sales Navigator, Factors.ai |
| $200/mo and up | 3 | Ocean.io, Wappalyzer, BuiltWith |
Account research and sales intelligence databases (5)
Search companies and people by firmographics, funding, growth and lookalikes, then save lists or export to a CRM.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Crunchbase | From $49/mo | Per user/seat | Pro $49/mo billed annually or $99/mo billed monthly (AI search, saved lists, exports 2,000 rows/mo, private company forecasts, MCP usage); Teams from $199/mo billed annually; Organizations/API custom; free trial | — | Yes | 2026-11-11 |
| LinkedIn Sales Navigator | From $119.99/mo | Per license | Core $119.99/license/mo monthly or $1,079.88/yr; Advanced $159.99/mo or $1,799.88/yr; Advanced Plus via sales; prices are LinkedIn's estimates and may exclude tax; free trial for eligible members (read from the compare-plans page source on 2026-10-27) | — | Yes | 2026-11-12 |
| Ocean.io | From $250/mo | Per plan | Free trial with trial credits; Growth from $250/month priced annually; larger plans via sales | — | Yes | 2026-11-09 |
| SalesIntel | See plan details | Quote only | No list prices shown (Request Pricing); plans advertise unlimited users and unlimited export and enrichment credits per user, plus 10 Research-on-Demand credits/user/mo | — | — | 2026-11-06 |
| Seamless.AI | See plan details | Quote only | Pricing via a quote form sized by contacts per month; free trial | — | Yes | 2026-11-06 |
Technographic and hiring data (3)
Find companies by the technologies their websites run or the jobs they are hiring for; priced by plan or by company credits.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Wappalyzer | From $250/mo | Per plan | Free account (50 technology lookups/mo and sample lead lists); Pro $250/mo; Business $450/mo; Enterprise $850+/mo | Yes | — | 2026-11-10 |
| BuiltWith | From $295/mo | Per plan | Basic $295/mo (2 technologies), Pro $495/mo (unlimited), Team $995/mo; discounted yearly billing; individual site lookups free forever; cancel anytime | Yes | — | 2026-11-11 |
| TheirStack | See plan details | By credits | Credit-based: e.g. 1,000 company credits $109 ($0.109 each) for job postings, technologies and firmographics; monthly subscriptions 10% off; unused credits roll over for 12 months; free trial credits included | — | Yes | 2026-11-10 |
Buying signal and intent platforms (5)
Track job changes, website visits, intent and product signals and route them to reps; mostly annual contracts, with a few credit-pack or self-serve options.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Factors.ai | From $199/mo | Per plan | Free trial, then $199/mo; Basic $6K/yr; Growth $20K/yr; Enterprise from $30K/yr; startup discounts | — | Yes | 2026-11-10 |
| Autobound | See plan details | One-time credit packs | One-time credit packs: Starter $19 (1,900 credits), Growth $49, Scale $149, Pro $499, Business $1,299, Enterprise $4,999; custom contracts for volume; zero-result requests are free | — | — | 2026-11-07 |
| Common Room | See plan details | Annual plan (seats included) | Essential $2,500/mo billed annually (5 seats, up to 100k contacts); higher tiers via sales | — | — | 2026-11-10 |
| UserGems | See plan details | Annual contract | Annual plans: Core $40,000/yr, Advanced $75,000/yr, Elite $150,000/yr; one-time implementation $3k/$5k/$10k; Enterprise via sales | — | — | 2026-11-10 |
| Vector | See plan details | Annual contract | One annual contract, unlimited seats, sized by monthly site visitors and ad spend: Growth from $36,000/yr, Scale $60,000/yr, Enterprise $96,000/yr (Scale and Enterprise figures from the page's plan presets); larger volumes via sales | — | — | 2026-11-07 |
Prices for these 13 sales intelligence tools change often. Get verified pricing changes and new tools in one free weekly email.
FAQ
How much do sales intelligence tools cost in 2026?
Across the 6 sales intelligence tools on this page with a published monthly entry price, the lowest plans run from $49/mo (Crunchbase) to $295/mo (BuiltWith); the median entry price is $224.50/mo. 1 start under $50/mo and 5 at $100/mo or more. Entry prices are the lowest each vendor shows, often with annual billing; prices checked against vendor pages, latest Nov 12, 2026.
What is the cheapest sales intelligence tool?
By lowest published entry price: Crunchbase from $49/mo, LinkedIn Sales Navigator from $119.99/mo, Ocean.io from $250/mo. Check what each entry plan includes in the table (users, accounts, emails or contacts), since the cheapest plan is often capped.
Which sales intelligence tools have a free plan?
Wappalyzer and BuiltWith list a free plan on their pricing pages; limits apply. 6 of the 13 tools list a free trial.
How are sales intelligence tools priced?
Of the 13 tools on this page: 4 per plan, 2 quote only, 2 annual contract, 1 per user/seat, 1 per license, 1 by credits, 1 one-time credit packs, 1 annual plan (seats included). The 'How it's charged' column shows which applies to each tool, read from its pricing page.
Why do signal platforms cost so much more than databases?
Most signal platforms in the third table sell annual contracts that bundle data, monitoring of your own accounts and routing into your CRM, priced for teams rather than one seller. Databases and technographic tools in the first two tables sell self-serve monthly plans or credits. The plan details column shows each vendor's published contract or pack size.
Is LinkedIn Sales Navigator a sales intelligence tool?
It is LinkedIn's own lead and account search with saved lists, InMail and alerts, priced per license. It does not export contact emails or phone numbers, which is why teams often pair it with an email finder (see our email finder pricing page).
Credits, packs or annual contracts: which is cheaper?
For occasional lookups, one-time credit packs (Autobound, TheirStack) or a single self-serve plan usually cost least. For continuous monitoring of a target account list, an annual signal contract can replace several tools. Estimate the number of accounts and lookups a month, then compare against each plan's allowance.
Related
- Best buying-signal and intent tools
- Technographic data tools
- Visitor identification pricing
- Email finder pricing
- Autobound vs UserGems
- UserGems vs Common Room
- Wappalyzer vs BuiltWith
- TheirStack vs BuiltWith
- Crunchbase vs Apollo
- Sales Navigator vs Apollo
- All data & enrichment tools
- Pricing table for all tools
- Sales tool pricing report
Blank or "—" means the vendor did not publish it or we could not confirm it. Spotted an outdated price? Report it.
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