LinkedIn Sales Navigator vs Apollo.io
Pricing last verified from each vendor's own site.
Verdict
These are often used together. Sales Navigator is LinkedIn's own prospecting tool (Core from $119.99/license/mo or $1,079.88/yr) centered on lead and account search, lead lists, InMail and buyer signals inside LinkedIn. Apollo is a contact database with emails, phones and sequences, with a free plan and Basic at $49/seat/mo billed annually.
- Consider LinkedIn Sales Navigator if: You prospect on LinkedIn and want the most accurate view of people, roles and job changes there.
- Consider Apollo.io if: You need email addresses and phone numbers plus outreach in one tool.
Factual summary
- Both are listed under Data & Enrichment.
- Lowest listed monthly price: LinkedIn Sales Navigator $119.99, Apollo.io $49 (plans and billing terms differ; check each vendor page).
- LinkedIn Sales Navigator lists channels Apollo.io does not: linkedin.
- Apollo.io lists channels LinkedIn Sales Navigator does not: email, phone.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
| LinkedIn Sales Navigator | Apollo.io Visit Apollo.io ↗ | |
|---|---|---|
| Summary | LinkedIn's prospecting tool: advanced lead and account search, lead lists, InMail and buyer signals. | Sales intelligence, lead generation and email outreach platform. |
| Starting price | From $119.99/mo | From $49/mo |
| Pricing details | Core $119.99/license/mo monthly or $1,079.88/yr; Advanced $159.99/mo or $1,799.88/yr; Advanced Plus via sales; prices are LinkedIn's estimates and may exclude tax; free trial for eligible members (read from the compare-plans page source on 2026-10-27) | Free $0 (900 credits/seat/yr); Basic $49/seat/mo, Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), all billed annually; annual billing saves 24% vs monthly |
| Model | subscription | freemium |
| Free trial | Yes | Yes |
| Free plan | — | Yes |
| Channels | email, phone | |
| Last verified | 2026-10-27 | 2026-10-30 |
FAQ
What is the difference between LinkedIn Sales Navigator and Apollo.io?
These are often used together. Sales Navigator is LinkedIn's own prospecting tool (Core from $119.99/license/mo or $1,079.88/yr) centered on lead and account search, lead lists, InMail and buyer signals inside LinkedIn. Apollo is a contact database with emails, phones and sequences, with a free plan and Basic at $49/seat/mo billed annually.
Which is cheaper, LinkedIn Sales Navigator or Apollo.io?
Apollo.io has the lower listed entry price ($49 vs $119.99 per month), but plan limits and billing terms differ.
When should I choose LinkedIn Sales Navigator over Apollo.io?
Consider LinkedIn Sales Navigator if: You prospect on LinkedIn and want the most accurate view of people, roles and job changes there. Consider Apollo.io if: You need email addresses and phone numbers plus outreach in one tool.
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