Bardeen vs Clay
Pricing last verified from each vendor's own site.
Verdict
Both automate GTM data work, at very different price points. Bardeen gives 100 free credits every month, with Basic at $10/mo and Premium at $50/mo (1,000 credits) for scrapers, enrichment and AI agents. Clay has a free plan and Launch at $167/mo (15,000 actions), and is built around multi-provider enrichment waterfalls in tables.
- Consider Bardeen if: You want low-cost scraping and lead-sourcing automations.
- Consider Clay if: You need multi-provider enrichment at scale and complex table workflows.
Factual summary
- Both are listed under AI Agent Builders.
- Lowest listed monthly price: Bardeen $10, Clay $167 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| Bardeen | Clay | |
|---|---|---|
| Summary | AI GTM automation: build scrapers and agents that source, enrich and push leads to sheets and CRMs. | GTM data enrichment and workflow automation platform. |
| Starting price | From $10/mo | From $167/mo |
| Pricing details | 100 free credits every month; Basic $10/mo (+100 credits) and Premium $50/mo (+1,000 credits) billed monthly, annual saves 20%; Enterprise custom; scraper and AI rows 1 credit, enrichment rows 3 credits | Launch $167/mo (180,000 actions/yr, about 15,000/mo, plus 30,000 data credits/yr; shown as $54/mo for actions plus $113/mo for data credits); Growth $446/mo (480,000 actions/yr plus 72,000 data credits/yr); both scale up with more actions and credits; free plan; 14-day trial |
| Model | freemium | freemium |
| Free trial | — | Yes |
| Free plan | Yes | Yes |
| Channels | ||
| Last verified | 2026-10-30 | 2026-10-28 |
FAQ
What is the difference between Bardeen and Clay?
Both automate GTM data work, at very different price points. Bardeen gives 100 free credits every month, with Basic at $10/mo and Premium at $50/mo (1,000 credits) for scrapers, enrichment and AI agents. Clay has a free plan and Launch at $167/mo (15,000 actions), and is built around multi-provider enrichment waterfalls in tables.
Which is cheaper, Bardeen or Clay?
Bardeen has the lower listed entry price ($10 vs $167 per month), but plan limits and billing terms differ.
When should I choose Bardeen over Clay?
Consider Bardeen if: You want low-cost scraping and lead-sourcing automations. Consider Clay if: You need multi-provider enrichment at scale and complex table workflows.
More options
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