Kit vs Ghost
Quick answer: Kit starts at $33/mo and Ghost at $15/mo (lowest published plans); Kit also lists a free plan. Ghost has the lower listed entry price, but plan limits and billing terms differ. Kit's free plan covers up to 10,000 subscribers, and Creator is $33/mo billed yearly at 1,000 subscribers with automations and unlimited sends. Ghost(Pro) Starter is $15/mo billed yearly ($18 monthly) at 1,000 members, with Publisher $29/mo yearly adding paid subscriptions and custom themes.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider Kit if: You want email automations and sequences, and a large free tier.
- Consider Ghost if: You want a full website and blog with your newsletter at a lower paid entry price.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: Kit $33, Ghost $15 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
Black Friday 2026: Kit has a confirmed, vendor-published deal. See verified Black Friday & Cyber Monday deals (codes, dates and sources).
| Kit Visit Kit ↗ | Ghost | |
|---|---|---|
| Summary | Email marketing and newsletter platform for creators (formerly ConvertKit), with automations, landing pages, paid newsletters and digital product sales. | Open-source publishing platform for newsletters, membership sites and paid subscriptions, sold as hosted Ghost(Pro) plans. |
| Starting price | From $33/mo | From $15/mo |
| Pricing details | Priced by subscribers (shown for 1,000): Free $0 up to 10,000 subscribers; Creator $33/mo billed yearly ($390/yr, pay yearly saves 17%); Pro $66/mo billed yearly, shown at $50/mo ($593) for the first year in a limited-time offer; unlimited email sends on every plan; 14-day free trial of Creator and Pro, no card; 30-day refund | Ghost(Pro) hosted plans priced by members (shown for 1,000): Starter $15/mo billed yearly ($18 monthly; website, email newsletter, free custom domain); Publisher $29/mo yearly ($35 monthly; 3 staff users, paid subscriptions, custom themes, 8,000+ integrations); Business $199/mo yearly ($239 monthly; 15 staff users, 10,000 members); Custom plans via sales; "no payment fees"; free trial |
| Model | freemium | subscription |
| Free trial | Yes | Yes |
| Free plan | Yes | — |
| Channels | ||
| Last verified | 2026-11-10 | 2026-11-11 |
FAQ
What is the difference between Kit and Ghost?
Kit's free plan covers up to 10,000 subscribers, and Creator is $33/mo billed yearly at 1,000 subscribers with automations and unlimited sends. Ghost(Pro) Starter is $15/mo billed yearly ($18 monthly) at 1,000 members, with Publisher $29/mo yearly adding paid subscriptions and custom themes.
Which is cheaper, Kit or Ghost?
Ghost has the lower listed entry price ($15 vs $33 per month), but plan limits and billing terms differ.
When should I choose Kit over Ghost?
Consider Kit if: You want email automations and sequences, and a large free tier. Consider Ghost if: You want a full website and blog with your newsletter at a lower paid entry price.
More options
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