Kit vs Substack
Quick answer: Kit starts at $33/mo; Substack: see plan details below; Kit and Substack list free plans. Kit and Substack both let you start free. Kit's free plan covers up to 10,000 subscribers, and Creator is $33/mo billed yearly at 1,000 subscribers with unlimited sends. Substack has no monthly plans: publishing is free, and when you turn on paid subscriptions it keeps 10% of each payment plus Stripe fees.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider Kit if: You want email automations, sequences and landing pages, and prefer a flat subscription over a revenue share.
- Consider Substack if: You want a free start, the Substack app and built-in paid subscriptions, and accept a 10% share of paid revenue.
Factual summary
- Both are listed under Sales CRMs.
- Directly comparable starting prices are not available for both: Kit — Priced by subscribers (shown for 1,000): Free $0 up to 10,000 subscribers; Creator $33/mo billed yearly ($390/yr, pay yearly saves 17%); Pro $66/mo billed yearly, shown at $50/mo ($593) for the first year in a limited-time offer; unlimited email sends on every plan; 14-day free trial of Creator and Pro, no card; 30-day refund; Substack — Free to publish, no matter how many subscribers; if you turn on paid subscriptions, Substack keeps 10% of each subscription payment, plus Stripe fees (2.9% + $0.30 per US card payment and 0.7% Stripe Billing on recurring payments); optional custom domain one-time $50; no monthly plans.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
Black Friday 2026: Kit has a confirmed, vendor-published deal. See verified Black Friday & Cyber Monday deals (codes, dates and sources).
| Kit Visit Kit ↗ | Substack | |
|---|---|---|
| Summary | Email marketing and newsletter platform for creators (formerly ConvertKit), with automations, landing pages, paid newsletters and digital product sales. | Newsletter, podcast and community publishing platform that is free to use and takes 10% of revenue when you charge for subscriptions. |
| Starting price | From $33/mo | See vendor |
| Pricing details | Priced by subscribers (shown for 1,000): Free $0 up to 10,000 subscribers; Creator $33/mo billed yearly ($390/yr, pay yearly saves 17%); Pro $66/mo billed yearly, shown at $50/mo ($593) for the first year in a limited-time offer; unlimited email sends on every plan; 14-day free trial of Creator and Pro, no card; 30-day refund | Free to publish, no matter how many subscribers; if you turn on paid subscriptions, Substack keeps 10% of each subscription payment, plus Stripe fees (2.9% + $0.30 per US card payment and 0.7% Stripe Billing on recurring payments); optional custom domain one-time $50; no monthly plans |
| Model | freemium | freemium |
| Free trial | Yes | — |
| Free plan | Yes | Yes |
| Channels | ||
| Last verified | 2026-11-10 | 2026-11-11 |
FAQ
What is the difference between Kit and Substack?
Kit and Substack both let you start free. Kit's free plan covers up to 10,000 subscribers, and Creator is $33/mo billed yearly at 1,000 subscribers with unlimited sends. Substack has no monthly plans: publishing is free, and when you turn on paid subscriptions it keeps 10% of each payment plus Stripe fees.
Which is cheaper, Kit or Substack?
We can't compare entry prices directly. Kit: Priced by subscribers (shown for 1,000): Free $0 up to 10,000 subscribers; Creator $33/mo billed yearly ($390/yr, pay yearly saves 17%); Pro $66/mo billed yearly, shown at $50/mo ($593) for the first year in a limited-time offer; unlimited email sends on every plan; 14-day free trial of Creator and Pro, no card; 30-day refund. Substack: Free to publish, no matter how many subscribers; if you turn on paid subscriptions, Substack keeps 10% of each subscription payment, plus Stripe fees (2.9% + $0.30 per US card payment and 0.7% Stripe Billing on recurring payments); optional custom domain one-time $50; no monthly plans.
When should I choose Kit over Substack?
Consider Kit if: You want email automations, sequences and landing pages, and prefer a flat subscription over a revenue share. Consider Substack if: You want a free start, the Substack app and built-in paid subscriptions, and accept a 10% share of paid revenue.
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