Kit vs Mailchimp
Quick answer: Kit starts at $33/mo and Mailchimp at $13/mo (lowest published plans); Kit and Mailchimp also list free plans. Mailchimp has the lower listed entry price, but plan limits and billing terms differ. Both are email marketing platforms with free plans, priced by list size. Kit's free plan covers up to 10,000 subscribers and Creator is $33/mo billed yearly at 1,000 subscribers, with unlimited sends. Mailchimp's paid plans start at Essentials $13/mo and Standard $20/mo, rising with contacts.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider Kit if: You're a creator or newsletter writer who wants a large free tier, automations and paid newsletters.
- Consider Mailchimp if: You want the lower paid entry price and Mailchimp's templates and ecommerce integrations.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: Kit $33, Mailchimp $13 (plans and billing terms differ; check each vendor page).
- Mailchimp lists channels Kit does not: sms.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
Black Friday 2026: Kit has a confirmed, vendor-published deal. See verified Black Friday & Cyber Monday deals (codes, dates and sources).
| Kit Visit Kit ↗ | Mailchimp | |
|---|---|---|
| Summary | Email marketing and newsletter platform for creators (formerly ConvertKit), with automations, landing pages, paid newsletters and digital product sales. | Email marketing platform with automations, audience management and basic CRM features. |
| Starting price | From $33/mo | From $13/mo |
| Pricing details | Priced by subscribers (shown for 1,000): Free $0 up to 10,000 subscribers; Creator $33/mo billed yearly ($390/yr, pay yearly saves 17%); Pro $66/mo billed yearly, shown at $50/mo ($593) for the first year in a limited-time offer; unlimited email sends on every plan; 14-day free trial of Creator and Pro, no card; 30-day refund | Free plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limits |
| Model | freemium | freemium |
| Free trial | Yes | Yes |
| Free plan | Yes | Yes |
| Channels | email, sms | |
| Last verified | 2026-11-10 | 2026-11-08 |
FAQ
What is the difference between Kit and Mailchimp?
Both are email marketing platforms with free plans, priced by list size. Kit's free plan covers up to 10,000 subscribers and Creator is $33/mo billed yearly at 1,000 subscribers, with unlimited sends. Mailchimp's paid plans start at Essentials $13/mo and Standard $20/mo, rising with contacts.
Which is cheaper, Kit or Mailchimp?
Mailchimp has the lower listed entry price ($13 vs $33 per month), but plan limits and billing terms differ.
When should I choose Kit over Mailchimp?
Consider Kit if: You're a creator or newsletter writer who wants a large free tier, automations and paid newsletters. Consider Mailchimp if: You want the lower paid entry price and Mailchimp's templates and ecommerce integrations.
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