beehiiv vs Mailchimp
Quick answer: beehiiv starts at $49/mo and Mailchimp at $13/mo (lowest published plans); beehiiv and Mailchimp also list free plans. Mailchimp has the lower listed entry price, but plan limits and billing terms differ. beehiiv is a newsletter platform: free up to 2,500 subscribers, Lite $49/mo billed yearly ($59 monthly), Pro $95/mo, with a website, ad network and 0% take on paid subscriptions. Mailchimp is a general email marketing tool with a free plan and paid plans from Essentials $13/mo, rising with contacts.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider beehiiv if: Your newsletter is the product and you want to monetize it.
- Consider Mailchimp if: You send marketing email for a business and want the lower entry price.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: beehiiv $49, Mailchimp $13 (plans and billing terms differ; check each vendor page).
- Mailchimp lists channels beehiiv does not: sms.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| beehiiv | Mailchimp | |
|---|---|---|
| Summary | Newsletter platform with a website, paid subscriptions, ad network monetization, automations and referral tools. | Email marketing platform with automations, audience management and basic CRM features. |
| Starting price | From $49/mo | From $13/mo |
| Pricing details | Priced by subscribers (shown for 1,000): Free $0 forever (up to 2,500 subscribers); Lite $49/mo billed yearly ($59 monthly, up to 100,000 subscribers); Pro $95/mo billed yearly ($109 monthly, up to 250,000, removes branding); Enterprise custom; unlimited email sends; 0% take on paid subscriptions; free trial on Lite and Pro, no card | Free plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limits |
| Model | freemium | freemium |
| Free trial | Yes | Yes |
| Free plan | Yes | Yes |
| Channels | email, sms | |
| Last verified | 2026-11-10 | 2026-11-08 |
FAQ
What is the difference between beehiiv and Mailchimp?
beehiiv is a newsletter platform: free up to 2,500 subscribers, Lite $49/mo billed yearly ($59 monthly), Pro $95/mo, with a website, ad network and 0% take on paid subscriptions. Mailchimp is a general email marketing tool with a free plan and paid plans from Essentials $13/mo, rising with contacts.
Which is cheaper, beehiiv or Mailchimp?
Mailchimp has the lower listed entry price ($13 vs $49 per month), but plan limits and billing terms differ.
When should I choose beehiiv over Mailchimp?
Consider beehiiv if: Your newsletter is the product and you want to monetize it. Consider Mailchimp if: You send marketing email for a business and want the lower entry price.
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