Kit vs ActiveCampaign
Quick answer: Kit starts at $33/mo and ActiveCampaign at $15/mo (lowest published plans); Kit also lists a free plan. ActiveCampaign has the lower listed entry price, but plan limits and billing terms differ. Kit Creator is $33/mo billed yearly at 1,000 subscribers, with a free plan up to 10,000 subscribers and unlimited sends. ActiveCampaign's marketing plans start at Starter $15/mo billed yearly for 1,000 contacts, then Plus $49 and Pro $79, with a free trial and a 30-day money-back guarantee.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider Kit if: You're a creator who wants a free tier and newsletter monetization.
- Consider ActiveCampaign if: You want deeper B2B marketing automation and a lower Starter price.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: Kit $33, ActiveCampaign $15 (plans and billing terms differ; check each vendor page).
- ActiveCampaign lists channels Kit does not: sms.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
Black Friday 2026: Kit has a confirmed, vendor-published deal. See verified Black Friday & Cyber Monday deals (codes, dates and sources).
| Kit Visit Kit ↗ | ActiveCampaign Visit ActiveCampaign ↗ | |
|---|---|---|
| Summary | Email marketing and newsletter platform for creators (formerly ConvertKit), with automations, landing pages, paid newsletters and digital product sales. | Email marketing and marketing automation platform with CRM and sales automation features. |
| Starting price | From $33/mo | From $15/mo |
| Pricing details | Priced by subscribers (shown for 1,000): Free $0 up to 10,000 subscribers; Creator $33/mo billed yearly ($390/yr, pay yearly saves 17%); Pro $66/mo billed yearly, shown at $50/mo ($593) for the first year in a limited-time offer; unlimited email sends on every plan; 14-day free trial of Creator and Pro, no card; 30-day refund | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee |
| Model | freemium | subscription |
| Free trial | Yes | Yes |
| Free plan | Yes | — |
| Channels | email, sms | |
| Last verified | 2026-11-10 | 2026-11-07 |
FAQ
What is the difference between Kit and ActiveCampaign?
Kit Creator is $33/mo billed yearly at 1,000 subscribers, with a free plan up to 10,000 subscribers and unlimited sends. ActiveCampaign's marketing plans start at Starter $15/mo billed yearly for 1,000 contacts, then Plus $49 and Pro $79, with a free trial and a 30-day money-back guarantee.
Which is cheaper, Kit or ActiveCampaign?
ActiveCampaign has the lower listed entry price ($15 vs $33 per month), but plan limits and billing terms differ.
When should I choose Kit over ActiveCampaign?
Consider Kit if: You're a creator who wants a free tier and newsletter monetization. Consider ActiveCampaign if: You want deeper B2B marketing automation and a lower Starter price.
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