Outreach vs Apollo.io
Pricing last verified from each vendor's own site.
Verdict
Outreach shows no list prices: it sells per-user licences plus AI credits. Apollo combines a contact database with sequences; it has a free plan, then Basic $49, Professional $79 and Organization $119 per seat/mo billed annually.
- Consider Outreach if: You run a large sales team and need enterprise sales execution and forecasting.
- Consider Apollo.io if: You want data and outreach in one tool with published prices and a free plan.
Factual summary
- Both are listed under Sales Engagement.
- Directly comparable starting prices are not available for both: Outreach — Custom pricing only: per-user licenses plus consumption-based AI credits, no platform fee; no list prices shown; Apollo.io — Free $0 (900 credits/seat/yr); Basic $49/seat/mo, Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), all billed annually; annual billing saves 24% vs monthly.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
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| Outreach | Apollo.io Visit Apollo.io ↗ | |
|---|---|---|
| Summary | Sales execution platform with seat-based and AI-credit pricing. | Sales intelligence, lead generation and email outreach platform. |
| Starting price | Contact sales | From $49/mo |
| Pricing details | Custom pricing only: per-user licenses plus consumption-based AI credits, no platform fee; no list prices shown | Free $0 (900 credits/seat/yr); Basic $49/seat/mo, Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), all billed annually; annual billing saves 24% vs monthly |
| Model | contact-sales | freemium |
| Free trial | — | Yes |
| Free plan | — | Yes |
| Channels | email, phone | email, phone |
| Last verified | 2026-11-02 | 2026-10-30 |
FAQ
What is the difference between Outreach and Apollo.io?
Outreach shows no list prices: it sells per-user licences plus AI credits. Apollo combines a contact database with sequences; it has a free plan, then Basic $49, Professional $79 and Organization $119 per seat/mo billed annually.
Which is cheaper, Outreach or Apollo.io?
We can't compare entry prices directly. Outreach: Custom pricing only: per-user licenses plus consumption-based AI credits, no platform fee; no list prices shown. Apollo.io: Free $0 (900 credits/seat/yr); Basic $49/seat/mo, Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), all billed annually; annual billing saves 24% vs monthly.
When should I choose Outreach over Apollo.io?
Consider Outreach if: You run a large sales team and need enterprise sales execution and forecasting. Consider Apollo.io if: You want data and outreach in one tool with published prices and a free plan.
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