AWeber vs Mailchimp
Quick answer: AWeber starts at $12.50/mo and Mailchimp at $13/mo (lowest published plans); Mailchimp also lists a free plan. AWeber has the lower listed entry price, but plan limits and billing terms differ. AWeber prices by subscribers: Lite is $12.50/mo billed annually ($15 monthly) and Plus $20/mo billed annually ($30 monthly) at 500 subscribers, with a 14-day free trial. Mailchimp has a free plan, and paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider AWeber if: You want unlimited lists, automations and users on the Plus plan.
- Consider Mailchimp if: You want a free plan to start and Mailchimp's ecommerce integrations.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: AWeber $12.5, Mailchimp $13 (plans and billing terms differ; check each vendor page).
- Mailchimp lists channels AWeber does not: sms.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
| AWeber Visit AWeber ↗ | Mailchimp | |
|---|---|---|
| Summary | Email marketing platform for small businesses and creators, with automations, landing pages, sign-up forms and an AI writing assistant. | Email marketing platform with automations, audience management and basic CRM features. |
| Starting price | From $12.50/mo | From $13/mo |
| Pricing details | Priced by subscribers (shown for 500): Lite $12.50/mo billed annually ($15 monthly; 1 email list, 3 landing pages, 3 automations, 3 users); Plus $20/mo billed annually ($30 monthly; unlimited lists, landing pages, automations and users, removes AWeber branding); Plus at 1,000 subscribers $45/mo monthly ($450/yr); 100,000+ subscribers by quote; optional Done For You setup shown at $79 (limited-time, list $599); 14-day free trial | Free plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limits |
| Model | subscription | freemium |
| Free trial | Yes | Yes |
| Free plan | — | Yes |
| Channels | email, sms | |
| Last verified | 2026-11-11 | 2026-11-08 |
FAQ
What is the difference between AWeber and Mailchimp?
AWeber prices by subscribers: Lite is $12.50/mo billed annually ($15 monthly) and Plus $20/mo billed annually ($30 monthly) at 500 subscribers, with a 14-day free trial. Mailchimp has a free plan, and paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts.
Which is cheaper, AWeber or Mailchimp?
AWeber has the lower listed entry price ($12.5 vs $13 per month), but plan limits and billing terms differ.
When should I choose AWeber over Mailchimp?
Consider AWeber if: You want unlimited lists, automations and users on the Plus plan. Consider Mailchimp if: You want a free plan to start and Mailchimp's ecommerce integrations.
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