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AWeber vs Mailchimp

Quick answer: AWeber starts at $12.50/mo and Mailchimp at $13/mo (lowest published plans); Mailchimp also lists a free plan. AWeber has the lower listed entry price, but plan limits and billing terms differ. AWeber prices by subscribers: Lite is $12.50/mo billed annually ($15 monthly) and Plus $20/mo billed annually ($30 monthly) at 500 subscribers, with a 14-day free trial. Mailchimp has a free plan, and paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts.

Pricing last verified from each vendor's own site.

Verdict: which to choose

Factual summary

This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.

Affiliate links: we may earn a commission; it never affects rankings. Disclosure

AWeber
Visit AWeber ↗
Mailchimp
SummaryEmail marketing platform for small businesses and creators, with automations, landing pages, sign-up forms and an AI writing assistant.Email marketing platform with automations, audience management and basic CRM features.
Starting priceFrom $12.50/moFrom $13/mo
Pricing detailsPriced by subscribers (shown for 500): Lite $12.50/mo billed annually ($15 monthly; 1 email list, 3 landing pages, 3 automations, 3 users); Plus $20/mo billed annually ($30 monthly; unlimited lists, landing pages, automations and users, removes AWeber branding); Plus at 1,000 subscribers $45/mo monthly ($450/yr); 100,000+ subscribers by quote; optional Done For You setup shown at $79 (limited-time, list $599); 14-day free trialFree plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limits
Modelsubscriptionfreemium
Free trialYesYes
Free plan—Yes
Channelsemailemail, sms
Last verified2026-11-112026-11-08

FAQ

What is the difference between AWeber and Mailchimp?

AWeber prices by subscribers: Lite is $12.50/mo billed annually ($15 monthly) and Plus $20/mo billed annually ($30 monthly) at 500 subscribers, with a 14-day free trial. Mailchimp has a free plan, and paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts.

Which is cheaper, AWeber or Mailchimp?

AWeber has the lower listed entry price ($12.5 vs $13 per month), but plan limits and billing terms differ.

When should I choose AWeber over Mailchimp?

Consider AWeber if: You want unlimited lists, automations and users on the Plus plan. Consider Mailchimp if: You want a free plan to start and Mailchimp's ecommerce integrations.

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