Ocean.io vs Apollo.io
Pricing last verified from each vendor's own site.
Verdict
These approach prospecting differently. Ocean.io finds lookalike companies and contacts that resemble your best customers, with a free trial and Growth from $250/month priced annually. Apollo is a contact database plus outreach, with a free plan and Basic at $49/seat/mo billed annually.
- Consider Ocean.io if: You build account lists from lookalikes of your best customers.
- Consider Apollo.io if: You want a free contact database with built-in sequencing.
Factual summary
- Both are listed under Data & Enrichment.
- Lowest listed monthly price: Ocean.io $250, Apollo.io $49 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
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| Ocean.io | Apollo.io Visit Apollo.io ↗ | |
|---|---|---|
| Summary | Lookalike company and contact search: find accounts that resemble your best customers across an 85M+ company index. | Sales intelligence, lead generation and email outreach platform. |
| Starting price | From $250/mo | From $49/mo |
| Pricing details | Free trial with trial credits; Growth from $250/month priced annually; larger plans via sales | Free $0 (900 credits/seat/yr); Basic $49/seat/mo, Professional $79/seat/mo, Organization $119/seat/mo (min 3 seats), all billed annually; annual billing saves 24% vs monthly |
| Model | subscription | freemium |
| Free trial | Yes | Yes |
| Free plan | — | Yes |
| Channels | email, phone | email, phone |
| Last verified | 2026-10-31 | 2026-10-30 |
FAQ
What is the difference between Ocean.io and Apollo.io?
These approach prospecting differently. Ocean.io finds lookalike companies and contacts that resemble your best customers, with a free trial and Growth from $250/month priced annually. Apollo is a contact database plus outreach, with a free plan and Basic at $49/seat/mo billed annually.
Which is cheaper, Ocean.io or Apollo.io?
Apollo.io has the lower listed entry price ($49 vs $250 per month), but plan limits and billing terms differ.
When should I choose Ocean.io over Apollo.io?
Consider Ocean.io if: You build account lists from lookalikes of your best customers. Consider Apollo.io if: You want a free contact database with built-in sequencing.
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