ActiveCampaign vs MailerLite
Quick answer: ActiveCampaign starts at $15/mo and MailerLite at $10.80/mo (lowest published plans); MailerLite also lists a free plan. MailerLite has the lower listed entry price, but plan limits and billing terms differ. MailerLite is free for 250 subscribers, and Comfort is $10.80/mo billed yearly at 500 subscribers ($12 monthly), with Power at $22.50. ActiveCampaign's Starter is $15/mo billed yearly for 1,000 contacts, then Plus $49 and Pro $79, with a free trial and a 30-day money-back guarantee.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider ActiveCampaign if: You want deeper marketing automation and CRM features for a sales-led business.
- Consider MailerLite if: You want a free plan and the lowest price for newsletters and simple automations.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: ActiveCampaign $15, MailerLite $10.8 (plans and billing terms differ; check each vendor page).
- ActiveCampaign lists channels MailerLite does not: sms.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
| ActiveCampaign Visit ActiveCampaign ↗ | MailerLite | |
|---|---|---|
| Summary | Email marketing and marketing automation platform with CRM and sales automation features. | Email marketing platform with newsletters, automations, landing pages and sign-up forms, plus an MCP server for AI assistants. |
| Starting price | From $15/mo | From $10.80/mo |
| Pricing details | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee | Priced by subscribers (shown for 500): Free $0 (250 subscribers, 2,500 emails/mo, 2 user seats); Comfort $10.80/mo billed yearly ($129.60/yr; $12 monthly, 5,000 emails/mo); Power $22.50/mo billed yearly ($270/yr; $25 monthly, unlimited monthly emails); prices rise with subscribers; 14-day free trial, no card |
| Model | subscription | freemium |
| Free trial | Yes | Yes |
| Free plan | — | Yes |
| Channels | email, sms | |
| Last verified | 2026-11-07 | 2026-11-10 |
FAQ
What is the difference between ActiveCampaign and MailerLite?
MailerLite is free for 250 subscribers, and Comfort is $10.80/mo billed yearly at 500 subscribers ($12 monthly), with Power at $22.50. ActiveCampaign's Starter is $15/mo billed yearly for 1,000 contacts, then Plus $49 and Pro $79, with a free trial and a 30-day money-back guarantee.
Which is cheaper, ActiveCampaign or MailerLite?
MailerLite has the lower listed entry price ($10.8 vs $15 per month), but plan limits and billing terms differ.
When should I choose ActiveCampaign over MailerLite?
Consider ActiveCampaign if: You want deeper marketing automation and CRM features for a sales-led business. Consider MailerLite if: You want a free plan and the lowest price for newsletters and simple automations.
More options
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