AWeber vs ActiveCampaign
Quick answer: AWeber starts at $12.50/mo and ActiveCampaign at $15/mo (lowest published plans). AWeber has the lower listed entry price, but plan limits and billing terms differ. AWeber Lite is $12.50/mo billed annually ($15 monthly) and Plus $20/mo billed annually, shown for 500 subscribers, with a 14-day free trial. ActiveCampaign's marketing plans start at Starter $15/mo billed yearly for 1,000 contacts, then Plus $49, Pro $79 and Enterprise $145, with a free trial and a 30-day money-back guarantee.
Pricing last verified from each vendor's own site.
Verdict: which to choose
- Consider AWeber if: You send newsletters and simple automations and want the lowest price for a small list.
- Consider ActiveCampaign if: You want deeper marketing automation and CRM features as your sales process grows.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: AWeber $12.5, ActiveCampaign $15 (plans and billing terms differ; check each vendor page).
- ActiveCampaign lists channels AWeber does not: sms.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
| AWeber Visit AWeber ↗ | ActiveCampaign Visit ActiveCampaign ↗ | |
|---|---|---|
| Summary | Email marketing platform for small businesses and creators, with automations, landing pages, sign-up forms and an AI writing assistant. | Email marketing and marketing automation platform with CRM and sales automation features. |
| Starting price | From $12.50/mo | From $15/mo |
| Pricing details | Priced by subscribers (shown for 500): Lite $12.50/mo billed annually ($15 monthly; 1 email list, 3 landing pages, 3 automations, 3 users); Plus $20/mo billed annually ($30 monthly; unlimited lists, landing pages, automations and users, removes AWeber branding); Plus at 1,000 subscribers $45/mo monthly ($450/yr); 100,000+ subscribers by quote; optional Done For You setup shown at $79 (limited-time, list $599); 14-day free trial | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee |
| Model | subscription | subscription |
| Free trial | Yes | Yes |
| Free plan | — | — |
| Channels | email, sms | |
| Last verified | 2026-11-11 | 2026-11-07 |
FAQ
What is the difference between AWeber and ActiveCampaign?
AWeber Lite is $12.50/mo billed annually ($15 monthly) and Plus $20/mo billed annually, shown for 500 subscribers, with a 14-day free trial. ActiveCampaign's marketing plans start at Starter $15/mo billed yearly for 1,000 contacts, then Plus $49, Pro $79 and Enterprise $145, with a free trial and a 30-day money-back guarantee.
Which is cheaper, AWeber or ActiveCampaign?
AWeber has the lower listed entry price ($12.5 vs $15 per month), but plan limits and billing terms differ.
When should I choose AWeber over ActiveCampaign?
Consider AWeber if: You send newsletters and simple automations and want the lowest price for a small list. Consider ActiveCampaign if: You want deeper marketing automation and CRM features as your sales process grows.
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