AI video generator pricing (2026): 11 AI avatar and video prospecting tools
Sales teams use two kinds of video tool. AI video generators create a talking avatar or a cloned presenter from a script, and usually price by credits or video minutes inside each plan. Video prospecting tools record a real rep, then track views and sometimes generate personalized versions for every prospect; these usually price per user or by seats in a plan. This page lists the lowest published plan of every tool of both kinds that we track, how it's charged, and the full plan list from the vendor's own pricing page.
Summary: 11 of 11 tools publish a monthly entry price, from $4.70/mo (D-ID) to $59/mo (Vidyard); median $22/mo. 7 list a free plan. Prices verified against vendor pages, latest check .
How this page works: Sorted by lowest published entry price within each table; ties alphabetical. The entry price is the lowest price the vendor publishes (often with annual billing), "How it's charged" is read from the vendor's plan list, and each row links to the pricing page we checked. No placement here is paid. Methodology.
Entry prices at a glance
| Entry price | Tools | Which |
|---|---|---|
| Under $20/mo | 4 | D-ID, Synthesia, Bonjoro, Loom |
| $20–$49/mo | 6 | Hippo Video, Tavus, HeyGen, BombBomb, Potion, Sendspark |
| $50–$99/mo | 1 | Vidyard |
| $100–$199/mo | 0 | — |
| $200/mo and up | 0 | — |
AI avatar video generators (4)
Generate presenter or avatar videos from a script, with voice cloning, translation or real-time video agents; plans include monthly credits or minutes.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| D-ID | From $4.70/mo | By credits | Studio, billed annually: Lite $4.70/mo ($56/yr, 40 credits), Pro $16/mo ($191/yr, 60 credits), Advanced $108/mo ($1,293/yr, 400 credits); Enterprise custom; 14-day free trial; API priced separately | — | Yes | 2026-11-13 |
| Synthesia | From $14/mo | Per plan | Basic free (500 credits/mo); Starter $14/mo billed yearly ($168/yr; $19 monthly); Pro $59/mo billed yearly ($708/yr; $89 monthly); Enterprise custom; Studio Avatars add-on $1,000/yr | Yes | — | 2026-11-13 |
| Tavus | From $22/mo | Per plan plus usage | Free plan; Starter $22/mo; Builder $59/mo; Growth $397/mo; Business $975/mo; Enterprise custom; pay-as-you-go conversation minutes $0.35/$0.31/$0.26 per minute on Builder/Growth/Business; video generation overage $1/$0.90/$0.80 per minute | Yes | — | 2026-11-13 |
| HeyGen | From $29/mo | Per plan | Free (up to 3 videos/mo); Creator $29/mo ($24/mo billed annually); Pro from $49/mo; Business $149/mo plus $20/seat/mo; paid plans include monthly credits | Yes | — | 2026-11-13 |
Video prospecting and personalized video tools (7)
Record screen and camera videos for outreach and follow-up, track who watched, and on some plans generate personalized versions of one recording for each prospect.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Bonjoro | From $15/mo | Per plan | Free plan; Starter $15/mo, Pro $29/mo, Grrrowth $79/mo (3 users), Company from $399/mo; 14-day free trial | Yes | Yes | 2026-11-07 |
| Loom | From $18/mo | Per user/seat | Starter free; Business $18/user/mo and Business + AI $24/user/mo as displayed (annual billing saves up to 17%); Enterprise via sales; free trial of paid plans | Yes | Yes | 2026-11-13 |
| Hippo Video | From $20/mo | Per user/seat | Free plan; Pro $20/user/mo annually ($30 monthly); Teams $60/user/mo annually ($75 monthly); Enterprise $80/user/mo annually, 10-seat minimum; 7-day free trial | Yes | Yes | 2026-11-13 |
| BombBomb | From $36/mo | Per user/seat | Core $42/user/mo monthly ($36 annual); Core + Copilot $70/user/mo monthly ($56 annual); Enterprise custom | No | Yes | 2026-11-07 |
| Potion | From $39/mo | Per workspace | Personal $39/mo per workspace, Starter $99/mo, Professional $299/mo; 7-day free trial | No | Yes | 2026-11-09 |
| Sendspark | From $49/mo | Per plan | Solo $49/mo billed monthly (1 seat); Growth $99/mo (3 seats); Team $299/mo (10 seats); Business $699/mo (25 seats); Enterprise custom; annual billing saves up to 33% | — | — | 2026-11-12 |
| Vidyard | From $59/mo | Per user/seat | Free plan; Starter $59/seat/mo billed annually ($89 billed monthly; 14-day trial); Video Agent add-on $24/seat/mo annually ($29 monthly); Teams and Enterprise custom | Yes | Yes | 2026-11-12 |
Prices for these 11 AI video tools change often. Get verified pricing changes and new tools in one free weekly email.
FAQ
How much do AI video tools cost in 2026?
Across the 11 AI video tools on this page with a published monthly entry price, the lowest plans run from $4.70/mo (D-ID) to $59/mo (Vidyard); the median entry price is $22/mo. 10 start under $50/mo and 0 at $100/mo or more. Entry prices are the lowest each vendor shows, often with annual billing; prices checked against vendor pages, latest Nov 13, 2026.
What is the cheapest AI video tool?
By lowest published entry price: D-ID from $4.70/mo, Synthesia from $14/mo, Tavus from $22/mo. Check what each entry plan includes in the table (users, accounts, emails or contacts), since the cheapest plan is often capped.
Which AI video tools have a free plan?
Synthesia, Tavus, HeyGen, Bonjoro, Loom, Hippo Video and Vidyard list a free plan on their pricing pages; limits apply. 7 of the 11 tools list a free trial.
How are AI video tools priced?
Of the 11 tools on this page: 4 per plan, 4 per user/seat, 1 by credits, 1 per plan plus usage, 1 per workspace. The 'How it's charged' column shows which applies to each tool, read from its pricing page.
How do AI video credits work?
Most AI avatar generators give each plan a monthly allowance of credits or video minutes, and longer videos, premium avatars or translation use more of it. Compare the allowance in the plan details with how many minutes of finished video you need each month, since the entry plan is often capped well below what a sales team produces.
Is an AI avatar generator or a video prospecting tool better for outreach?
For one-to-one prospecting, a recorded video from a real rep with view tracking is the common choice; several tools in the second table can then personalize that recording for each prospect. AI avatar generators suit scripted explainers, onboarding, translated versions and high-volume personalized videos without recording each one. Many teams use one of each.
Which video tools have a free plan?
See the free-plan sentence above for the exact list. Free plans usually limit video length, the number of videos or credits a month, or add the vendor's branding; check the plan details before relying on one for outreach.
Related
- AI video generators for sales
- Video prospecting tools
- BombBomb alternatives
- Sales engagement software pricing
- HeyGen vs Synthesia
- D-ID vs HeyGen
- D-ID vs Synthesia
- Tavus vs HeyGen
- HeyGen vs Sendspark
- Loom vs Vidyard
- Vidyard vs Sendspark
- BombBomb vs Vidyard
- All sales engagement tools
- Pricing table for all tools
- Sales tool pricing report
Blank or "—" means the vendor did not publish it or we could not confirm it. Spotted an outdated price? Report it.
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