HighLevel (GoHighLevel) vs HubSpot Sales Hub
Pricing last verified from each vendor's own site.
Verdict
HighLevel bills a flat agency price: Starter $97/mo for 3 sub-accounts, Unlimited $297/mo and Agency Pro $497/mo with resale (SaaS mode), plus a 14-day trial. HubSpot is free for up to 2 users, with Starter from $7 or $20/seat/mo and Professional at $90 or $100/seat/mo plus a $1,500 onboarding fee.
- Consider HighLevel (GoHighLevel) if: You're an agency running funnels, SMS and CRM for many clients at one flat price.
- Consider HubSpot Sales Hub if: You're one company that wants a free start and per-seat plans that scale into marketing and service hubs.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: HighLevel (GoHighLevel) $97, HubSpot Sales Hub $20 (plans and billing terms differ; check each vendor page).
- HighLevel (GoHighLevel) lists channels HubSpot Sales Hub does not: sms.
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| HighLevel (GoHighLevel) | HubSpot Sales Hub | |
|---|---|---|
| Summary | All-in-one CRM, funnel, SMS and email platform built for agencies that manage many client accounts. | CRM and sales software with sequences, a free tier and AI prospecting features. |
| Starting price | From $97/mo | From $20/mo |
| Pricing details | Billed monthly: Starter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts), Agency Pro $497/mo (SaaS mode, resell under your brand); annual billing saves; add-ons include AI Employee $50 or $97/mo per sub-account; 14-day free trial; month to month, no contract | Free for up to 2 users; Starter shown from $7/seat/mo or $20/seat/mo depending on billing option; Professional $90 or $100/seat/mo plus a one-time $1,500 onboarding fee; Enterprise from $150/seat/mo |
| Model | subscription | freemium |
| Free trial | Yes | — |
| Free plan | — | Yes |
| Channels | email, sms, phone | email, phone |
| Last verified | 2026-11-01 | 2026-10-30 |
FAQ
What is the difference between HighLevel (GoHighLevel) and HubSpot Sales Hub?
HighLevel bills a flat agency price: Starter $97/mo for 3 sub-accounts, Unlimited $297/mo and Agency Pro $497/mo with resale (SaaS mode), plus a 14-day trial. HubSpot is free for up to 2 users, with Starter from $7 or $20/seat/mo and Professional at $90 or $100/seat/mo plus a $1,500 onboarding fee.
Which is cheaper, HighLevel (GoHighLevel) or HubSpot Sales Hub?
HubSpot Sales Hub has the lower listed entry price ($20 vs $97 per month), but plan limits and billing terms differ.
When should I choose HighLevel (GoHighLevel) over HubSpot Sales Hub?
Consider HighLevel (GoHighLevel) if: You're an agency running funnels, SMS and CRM for many clients at one flat price. Consider HubSpot Sales Hub if: You're one company that wants a free start and per-seat plans that scale into marketing and service hubs.
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