SugarAI (SugarCRM) vs HubSpot Sales Hub
Pricing last verified from each vendor's own site.
Verdict
SugarAI (SugarCRM) is an enterprise sales CRM from $68/user/mo billed annually. HubSpot's CRM is free for up to 2 users, with paid Sales Hub seats from about $20/seat/mo on Starter and Professional around $90 to $100/seat/mo.
- Consider SugarAI (SugarCRM) if: You want a configurable enterprise CRM and annual contracts are fine.
- Consider HubSpot Sales Hub if: You want a free start and HubSpot's marketing and sales tools in one place.
Factual summary
- Both are listed under Sales CRMs.
- Lowest listed monthly price: SugarAI (SugarCRM) $68, HubSpot Sales Hub $20 (plans and billing terms differ; check each vendor page).
This is a factual comparison drawn from vendor sites, not a recommendation. Which fits depends on your channels, volume and budget.
| SugarAI (SugarCRM) | HubSpot Sales Hub | |
|---|---|---|
| Summary | Enterprise CRM, now branded SugarAI, with sales automation, forecasting and AI predictions for B2B sales teams. | CRM and sales software with sequences, a free tier and AI prospecting features. |
| Starting price | From $68/mo | From $20/mo |
| Pricing details | Sugar Sell Standard+ $68/user/mo, Advanced+ $98, Premier+ $155, billed annually | Free for up to 2 users; Starter shown from $7/seat/mo or $20/seat/mo depending on billing option; Professional $90 or $100/seat/mo plus a one-time $1,500 onboarding fee; Enterprise from $150/seat/mo |
| Model | subscription | freemium |
| Free trial | — | — |
| Free plan | No | Yes |
| Channels | email, phone | email, phone |
| Last verified | 2026-10-31 | 2026-10-30 |
FAQ
What is the difference between SugarAI (SugarCRM) and HubSpot Sales Hub?
SugarAI (SugarCRM) is an enterprise sales CRM from $68/user/mo billed annually. HubSpot's CRM is free for up to 2 users, with paid Sales Hub seats from about $20/seat/mo on Starter and Professional around $90 to $100/seat/mo.
Which is cheaper, SugarAI (SugarCRM) or HubSpot Sales Hub?
HubSpot Sales Hub has the lower listed entry price ($20 vs $68 per month), but plan limits and billing terms differ.
When should I choose SugarAI (SugarCRM) over HubSpot Sales Hub?
Consider SugarAI (SugarCRM) if: You want a configurable enterprise CRM and annual contracts are fine. Consider HubSpot Sales Hub if: You want a free start and HubSpot's marketing and sales tools in one place.
More options
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