Best Mailchimp alternatives for email marketing and CRM
Mailchimp has a free plan and lists Essentials from $13/mo, Standard from $20 and Premium from $350, with prices rising by contacts. These alternatives cover email marketing with automation, and several add a CRM or funnels.
How this list works: Free plans first, then ordered by lowest listed monthly price. Most email platforms price by contact count, so check the price at your list size. Pricing verified against vendor pages (latest check ). No placement here is paid. Methodology.
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| Tool | What it is | Price (vendor-published) | Free plan | Channels |
|---|---|---|---|---|
| EngageBay | All-in-one CRM, marketing automation and help desk suite for small businesses. | Free plan (250 contacts); CRM & Sales Bay starts at $11.04/user/mo; All-in-One suite from $12.74/user/mo (Basic) to $55.24 (Growth) and $101.99 (Pro) | Yes | |
| Systeme.io Visit Systeme.io ↗ | All-in-one funnel builder with email marketing, courses, automation and a contact CRM, with a free plan. | Free (2,000 contacts, 3 funnels, 1 course, unlimited emails, no card); Startup $17/mo (5,000 contacts, 10 funnels), Webinar $47/mo (10,000 contacts, evergreen webinars), Unlimited $97/mo; all plans include unlimited email sends and 0% transaction fees; annual billing offered | Yes | |
| HubSpot Sales Hub | CRM and sales software with sequences, a free tier and AI prospecting features. | Free for up to 2 users; Starter shown from $7/seat/mo or $20/seat/mo depending on billing option; Professional $90 or $100/seat/mo plus a one-time $1,500 onboarding fee; Enterprise from $150/seat/mo | Yes | email, phone |
| Brevo | Email, SMS and WhatsApp marketing platform with a built-in sales CRM (formerly Sendinblue). | Marketing plans billed annually (10% off): Starter $8.08/mo ($9 monthly, from 5,000 emails/mo), Standard $16.17/mo ($18), Professional $449.08/mo ($499, from 150,000 emails); Enterprise from $2,499/mo; Sales CRM add-ons: Sales Essentials $27.92/mo, Sales Advanced $58.50/user/mo | — | email, sms |
| Constant Contact | Email and SMS marketing for small businesses, with automations, sign-up forms and event tools. | Billed annually: Lite $10.20/mo, Standard $29.75/mo, Premium from $68/mo (price depends on contacts); prepaying 12 months saves up to 15%; SMS add-on from $10/mo for Lite and Standard (500 messages included on Premium); sends over the allowance $0.002 each; 30-day money-back guarantee | — | email, sms |
| ActiveCampaign | Email marketing and marketing automation platform with CRM and sales automation features. | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee | — | email, sms |
| Act! CRM | Small-business CRM with built-in email marketing, quotes and scheduling. | Act! Advantage, per user/mo billed annually: Standard $30 (2,500 email sends/mo), Professional $45 (25,000 sends, AI writing), Ultimate $60 (marketing automation, 50,000 sends); Act! Desktop also sold; 14-day free trial, no card | — | |
| Kartra | All-in-one platform for funnels, email marketing, courses, calendars and helpdesk. | Billed monthly: Essentials $59/mo (500 contacts, 10,000 emails/mo, 5% transaction fees), Starter $119/mo, Growth $229/mo, Professional $549/mo (25,000 contacts); yearly billing saves up to 22% | — | |
| Ontraport | CRM and marketing automation platform for small businesses, with email, SMS, pages and payments. | Starting prices billed yearly (2 months free): Plus $83/mo ($990/yr), Pro $124/mo ($1,490/yr), Enterprise $249/mo ($2,990/yr); extra users $49/mo each; optional Done-With-You setup $897 one-time; 14-day free trial, no card | — | email, sms |
FAQ
What is the cheapest Mailchimp alternative?
Brevo's Starter is $8.08/mo billed annually ($9 monthly, from 5,000 emails/mo). Constant Contact Lite is $10.20/mo billed annually. Systeme.io and EngageBay also have free plans.
Is ActiveCampaign better than Mailchimp for automation?
ActiveCampaign is built around marketing automation; its Starter is $15/mo billed yearly for 1,000 contacts, with Plus $49 and Pro $79. Mailchimp Standard, where its stronger automations start, is from $20/mo.
Which Mailchimp alternative includes a sales CRM?
HubSpot is free for up to 2 users with Starter from $20/seat/mo, EngageBay has a free plan with CRM & Sales Bay from $11.04/user/mo, and Ontraport bundles CRM and automation from $83/mo billed yearly.
Compare tools from this list
- EngageBay vs HubSpot Sales Hub
- Brevo vs HubSpot Sales Hub
- Brevo vs EngageBay
- Act! CRM vs HubSpot Sales Hub
- Systeme.io vs Kartra
- Kartra vs Ontraport
- ActiveCampaign vs Brevo
- ActiveCampaign vs HubSpot Sales Hub
- Ontraport vs ActiveCampaign
- Constant Contact vs Brevo
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