Best GoHighLevel alternatives for agencies and small teams
HighLevel costs $97/mo (3 sub-accounts), $297/mo (unlimited sub-accounts) or $497/mo with SaaS resale. These CRMs publish their own prices, from free plans to flat per-organization pricing.
How this list works: Free plans first, then ordered by lowest listed price. Pricing verified against vendor pages (latest check ). No placement here is paid. Methodology.
Affiliate links: we may earn a commission; it never affects rankings. Disclosure
| Tool | What it is | Price (vendor-published) | Free plan | Channels |
|---|---|---|---|---|
| EngageBay | All-in-one CRM, marketing automation and help desk suite for small businesses. | Free plan (250 contacts); CRM & Sales Bay starts at $11.04/user/mo; All-in-One suite from $12.74/user/mo (Basic) to $55.24 (Growth) and $101.99 (Pro) | Yes | |
| Mailchimp | Email marketing platform with automations, audience management and basic CRM features. | Free plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limits | Yes | email, sms |
| Zoho CRM | CRM with sales automation, AI assistant and built-in agents, from a free plan for small teams. | Free for 3 users; Standard $14, Professional $23, Enterprise $40 per user/mo as displayed (monthly and annual billing offered); Zoho CRM Plus from $20/user/mo; Bigin Express $7; 15-day free trial | Yes | email, phone |
| Systeme.io Visit Systeme.io ↗ | All-in-one funnel builder with email marketing, courses, automation and a contact CRM, with a free plan. | Free (2,000 contacts, 3 funnels, 1 course, unlimited emails, no card); Startup $17/mo (5,000 contacts, 10 funnels), Webinar $47/mo (10,000 contacts, evergreen webinars), Unlimited $97/mo; all plans include unlimited email sends and 0% transaction fees; annual billing offered | Yes | |
| HubSpot Sales Hub | CRM and sales software with sequences, a free tier and AI prospecting features. | Free for up to 2 users; Starter shown from $7/seat/mo or $20/seat/mo depending on billing option; Professional $90 or $100/seat/mo plus a one-time $1,500 onboarding fee; Enterprise from $150/seat/mo | Yes | email, phone |
| Bitrix24 | Free CRM plus project, telephony and collaboration suite with flat per-organization pricing. | Free plan; billed annually per organization: Basic Vibe+ $89/mo (5 users), Standard $199/mo (50 users), Professional $399/mo (100 users), Enterprise from $799/mo (250 users); a launch offer until Dec 10, 2026 cuts 12-month plans to $59, $120, $240 and $480/mo; annual billing about 30% cheaper than monthly; 15-day free trial, no card | Yes | email, phone, chat |
| Pipedrive Visit Pipedrive ↗ | Pipeline-focused sales CRM for small and mid-sized teams, with add-ons for lead capture and web visitors. | Billed annually per seat: Lite $14/mo, Growth $39/mo, Premium $59/mo, Ultimate $79/mo (annual saves up to 42% vs monthly); 14-day free trial | — | |
| ActiveCampaign | Email marketing and marketing automation platform with CRM and sales automation features. | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee | — | email, sms |
| Close Visit Close ↗ | Sales CRM with built-in calling and email. | Billed annually per user: Solo $9 (1 user), Essentials $35, Growth $99, Scale $139 with predictive dialer and live call coaching; monthly: Solo $19, Essentials $49, Growth $109; 500–2,000 AI credits per user/mo included; 14-day trial | — | email, phone, sms |
| Kommo | Messenger-first CRM for sales teams that sell over WhatsApp, Instagram and other chat apps, with AI credits included. | Base $25, Advanced $35, Pro $45 per user/mo (sold as prepaid terms of 6 months to 2 years); 2,500 to 10,000 leads per user and 750 to 2,250 AI credits per user/mo; Enterprise custom; 14-day free trial, no card | — | chat, email |
| Kartra | All-in-one platform for funnels, email marketing, courses, calendars and helpdesk. | Billed monthly: Essentials $59/mo (500 contacts, 10,000 emails/mo, 5% transaction fees), Starter $119/mo, Growth $229/mo, Professional $549/mo (25,000 contacts); yearly billing saves up to 22% | — | |
| ClickFunnels Visit ClickFunnels ↗ | Sales funnel and landing page builder with email marketing, courses and a contact CRM. | Billed annually: Launch $81/mo (10K contacts, 50K emails/mo), Scale $164/mo, Optimize $248/mo; billed monthly: $97, $197, $297; Dominate $5,997/yr (annual only); free trial | — | |
| Ontraport | CRM and marketing automation platform for small businesses, with email, SMS, pages and payments. | Starting prices billed yearly (2 months free): Plus $83/mo ($990/yr), Pro $124/mo ($1,490/yr), Enterprise $249/mo ($2,990/yr); extra users $49/mo each; optional Done-With-You setup $897 one-time; 14-day free trial, no card | — | email, sms |
| Keap | Small-business CRM and marketing automation platform with pipelines, payments and text messaging. | Starting at $299/mo billed monthly for the full platform (CRM, automation, payments); US text and voice Tier 1 included (500 messages, 100 minutes), higher tiers $24–$279/mo | — | email, sms, phone |
FAQ
Is there a free alternative to GoHighLevel?
Zoho CRM is free for 3 users, HubSpot for up to 2 users, Bitrix24 has a free plan, and EngageBay's free plan covers 250 contacts.
What does GoHighLevel cost compared with HubSpot?
HighLevel is $97, $297 or $497/mo per agency, billed monthly. HubSpot is free for up to 2 users, Starter is $7 or $20/seat/mo and Professional $90 or $100/seat/mo plus a one-time $1,500 onboarding fee.
Which alternative is best for selling over WhatsApp and Instagram?
Kommo is built around messenger inboxes, at $25, $35 or $45 per user/mo on prepaid terms of 6 months or more, with a 14-day free trial.
Compare tools from this list
- HubSpot Sales Hub vs Pipedrive
- Pipedrive vs Close
- Zoho CRM vs HubSpot Sales Hub
- Zoho CRM vs Pipedrive
- EngageBay vs HubSpot Sales Hub
- Keap vs HubSpot Sales Hub
- HubSpot Sales Hub vs Close
- Kommo vs Pipedrive
- Kommo vs HubSpot Sales Hub
- Bitrix24 vs Zoho CRM
- Bitrix24 vs HubSpot Sales Hub
- Systeme.io vs ClickFunnels
- Systeme.io vs Kartra
- ClickFunnels vs Kartra
- Kartra vs Ontraport
- ActiveCampaign vs Mailchimp
- ActiveCampaign vs HubSpot Sales Hub
- ActiveCampaign vs Keap
- Ontraport vs Keap
- Ontraport vs ActiveCampaign
- Mailchimp vs ActiveCampaign
Related roundups
- Best CRMs with built-in email marketing
- Best Pipedrive alternatives for outbound teams
- Best HubSpot alternatives for sales teams (with published pricing)
- Best Salesforce Sales Cloud alternatives for smaller teams
- Best Mailchimp alternatives for email marketing and CRM
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