Email marketing software pricing (2026): 17 email, newsletter and funnel platforms
Email marketing and newsletter platforms are priced by audience size, not by seat: most plans are quoted for a set number of subscribers or contacts (often 500 or 1,000) and rise as your list grows, while a few price by emails sent. Funnel and all-in-one marketing suites bundle email with landing pages, courses and payments at a higher entry price. This page lists the lowest published plan of every email marketing tool we track, what that price is sized by, and the full plan list from each vendor's own pricing page. For cold outbound email from many mailboxes, use our cold email software pricing page instead; these tools are for opted-in lists.
Summary: 17 of 17 tools publish a monthly entry price, from $7/mo (Moosend) to $299/mo (Keap); median $15.58/mo. 6 list a free plan. Prices verified against vendor pages, latest check .
How this page works: Sorted by lowest published entry price within each table; ties alphabetical. Entry prices are quoted at each vendor's smallest list size (shown in plan details), so compare at your own subscriber count. The entry price is the lowest price the vendor publishes (often with annual billing), "How it's charged" is read from the vendor's plan list, and each row links to the pricing page we checked. No placement here is paid. Methodology.
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Black Friday 2026: Kit has a confirmed, vendor-published deal. See verified Black Friday & Cyber Monday deals (codes, dates and sources).
Entry prices at a glance
| Entry price | Tools | Which |
|---|---|---|
| Under $20/mo | 10 | Moosend, Brevo, Constant Contact, MailerLite, AWeber, Mailchimp, ActiveCampaign, Ghost, GetResponse, Systeme.io |
| $20–$49/mo | 2 | Kit, beehiiv |
| $50–$99/mo | 4 | Kartra, ClickFunnels, Ontraport, HighLevel (GoHighLevel) |
| $100–$199/mo | 0 | — |
| $200/mo and up | 1 | Keap |
Email marketing and newsletter platforms (11)
Newsletters, automations, sign-up forms and landing pages for opted-in lists; priced by subscribers or contacts (Brevo by monthly sends).
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Moosend Visit Moosend ↗ | From $7/mo | Per plan (contacts) | Pro $9/mo paying monthly, $7/mo billed annually (save 20%) or 15% off biannual, as shown for its smallest contact tier; price rises with contacts; Moosend+ (larger lists, transactional email, dedicated IPs, SSO) by quote; 30-day free trial, no card (unlimited sends for up to 1,000 contacts) | — | Yes | 2026-11-11 |
| Brevo | From $8.08/mo | Per plan (emails/mo) | Marketing plans billed annually (10% off): Starter $8.08/mo ($9 monthly, from 5,000 emails/mo), Standard $16.17/mo ($18), Professional $449.08/mo ($499, from 150,000 emails); Enterprise from $2,499/mo; Sales CRM add-ons: Sales Essentials $27.92/mo, Sales Advanced $58.50/user/mo | — | — | 2026-11-12 |
| Constant Contact | From $10.20/mo | Per plan (contacts) | Billed annually: Lite $10.20/mo, Standard $29.75/mo, Premium from $68/mo (price depends on contacts); prepaying 12 months saves up to 15%; SMS add-on from $10/mo for Lite and Standard (500 messages included on Premium); sends over the allowance $0.002 each; 30-day money-back guarantee | — | — | 2026-11-07 |
| MailerLite | From $10.80/mo | Per plan (subscribers) | Priced by subscribers (shown for 500): Free $0 (250 subscribers, 2,500 emails/mo, 2 user seats); Comfort $10.80/mo billed yearly ($129.60/yr; $12 monthly, 5,000 emails/mo); Power $22.50/mo billed yearly ($270/yr; $25 monthly, unlimited monthly emails); prices rise with subscribers; 14-day free trial, no card | Yes | Yes | 2026-11-10 |
| AWeber Visit AWeber ↗ | From $12.50/mo | Per plan (subscribers) | Priced by subscribers (shown for 500): Lite $12.50/mo billed annually ($15 monthly; 1 email list, 3 landing pages, 3 automations, 3 users); Plus $20/mo billed annually ($30 monthly; unlimited lists, landing pages, automations and users, removes AWeber branding); Plus at 1,000 subscribers $45/mo monthly ($450/yr); 100,000+ subscribers by quote; optional Done For You setup shown at $79 (limited-time, list $599); 14-day free trial | — | Yes | 2026-11-11 |
| Mailchimp | From $13/mo | Per plan (contacts) | Free plan (limited features); paid plans start at Essentials $13/mo, Standard $20/mo and Premium $350/mo, rising with contacts; 15% off on 10,000+ contacts; 14-day Standard trial; pay-as-you-go email credits also sold; overages apply above contact or send limits | Yes | Yes | 2026-11-08 |
| ActiveCampaign Visit ActiveCampaign ↗ | From $15/mo | Per plan (contacts) | Marketing plans billed yearly for 1,000 contacts: Starter $15/mo, Plus $49/mo, Pro $79/mo, Enterprise $145/mo ("starts at"; prices rise with contacts); free trial; 30-day money-back guarantee | — | Yes | 2026-11-07 |
| Ghost | From $15/mo | Per plan (members) | Ghost(Pro) hosted plans priced by members (shown for 1,000): Starter $15/mo billed yearly ($18 monthly; website, email newsletter, free custom domain); Publisher $29/mo yearly ($35 monthly; 3 staff users, paid subscriptions, custom themes, 8,000+ integrations); Business $199/mo yearly ($239 monthly; 15 staff users, 10,000 members); Custom plans via sales; "no payment fees"; free trial | — | Yes | 2026-11-11 |
| GetResponse | From $15.58/mo | Per plan (contacts) | Priced by list size (shown for 1,000 contacts), unlimited monthly sends: Starter $19/mo monthly ($15.58/mo paid annually), Marketer $59 ($48.38), Creator $69 ($56.58); Enterprise custom; 12-month prepay saves 18%; Free account with a GetResponse badge and limited features; 14-day free trial of premium features | Yes | Yes | 2026-11-11 |
| Kit Visit Kit ↗ | From $33/mo | Per plan (subscribers) | Priced by subscribers (shown for 1,000): Free $0 up to 10,000 subscribers; Creator $33/mo billed yearly ($390/yr, pay yearly saves 17%); Pro $66/mo billed yearly, shown at $50/mo ($593) for the first year in a limited-time offer; unlimited email sends on every plan; 14-day free trial of Creator and Pro, no card; 30-day refund | Yes | Yes | 2026-11-10 |
| beehiiv | From $49/mo | Per plan (subscribers) | Priced by subscribers (shown for 1,000): Free $0 forever (up to 2,500 subscribers); Lite $49/mo billed yearly ($59 monthly, up to 100,000 subscribers); Pro $95/mo billed yearly ($109 monthly, up to 250,000, removes branding); Enterprise custom; unlimited email sends; 0% take on paid subscriptions; free trial on Lite and Pro, no card | Yes | Yes | 2026-11-10 |
Funnel builders and all-in-one marketing suites (6)
Email plus funnels, landing pages, courses, payments or a CRM in one platform; plans are sized by contacts, funnels or sub-accounts.
| Tool | Entry price | How it's charged | Plan details (vendor-published) | Free plan | Free trial | Verified |
|---|---|---|---|---|---|---|
| Systeme.io Visit Systeme.io ↗ | From $17/mo | Per plan (contacts) | Free (2,000 contacts, 3 funnels, 1 course, unlimited emails, no card); Startup $17/mo (5,000 contacts, 10 funnels), Webinar $47/mo (10,000 contacts, evergreen webinars), Unlimited $97/mo; all plans include unlimited email sends and 0% transaction fees; annual billing offered | Yes | — | 2026-11-08 |
| Kartra | From $59/mo | Per plan (contacts) | Billed monthly: Essentials $59/mo (500 contacts, 10,000 emails/mo, 5% transaction fees), Starter $119/mo, Growth $229/mo, Professional $549/mo (25,000 contacts); yearly billing saves up to 22% | — | — | 2026-11-08 |
| ClickFunnels Visit ClickFunnels ↗ | From $81/mo | Per plan (contacts) | Billed annually: Launch $81/mo (10K contacts, 50K emails/mo), Scale $164/mo, Optimize $248/mo; billed monthly: $97, $197, $297; Dominate $5,997/yr (annual only); free trial | — | Yes | 2026-11-07 |
| Ontraport | From $83/mo | Per plan | Starting prices billed yearly (2 months free): Plus $83/mo ($990/yr), Pro $124/mo ($1,490/yr), Enterprise $249/mo ($2,990/yr); extra users $49/mo each; optional Done-With-You setup $897 one-time; 14-day free trial, no card | — | Yes | 2026-11-08 |
| HighLevel (GoHighLevel) | From $97/mo | Per plan (sub-accounts) | Billed monthly: Starter $97/mo (3 sub-accounts), Unlimited $297/mo (unlimited sub-accounts), Agency Pro $497/mo (SaaS mode, resell under your brand); annual billing saves; add-ons include AI Employee $50 or $97/mo per sub-account; 14-day free trial; month to month, no contract | — | Yes | 2026-11-10 |
| Keap | From $299/mo | Per plan | Starting at $299/mo billed monthly for the full platform (CRM, automation, payments); US text and voice Tier 1 included (500 messages, 100 minutes), higher tiers $24–$279/mo | — | — | 2026-11-12 |
Prices for these 17 email marketing tools change often. Get verified pricing changes and new tools in one free weekly email.
FAQ
How much do email marketing tools cost in 2026?
Across the 17 email marketing tools on this page with a published monthly entry price, the lowest plans run from $7/mo (Moosend) to $299/mo (Keap); the median entry price is $15.58/mo. 12 start under $50/mo and 1 at $100/mo or more. Entry prices are the lowest each vendor shows, often with annual billing; prices checked against vendor pages, latest Nov 12, 2026.
What is the cheapest email marketing tool?
By lowest published entry price: Moosend from $7/mo, Brevo from $8.08/mo, Constant Contact from $10.20/mo. Check what each entry plan includes in the table (users, accounts, emails or contacts), since the cheapest plan is often capped.
Which email marketing tools have a free plan?
MailerLite, Mailchimp, GetResponse, Kit, beehiiv and Systeme.io list a free plan on their pricing pages; limits apply. 12 of the 17 tools list a free trial.
How are email marketing tools priced?
Of the 17 tools on this page: 8 per plan (contacts), 4 per plan (subscribers), 2 per plan, 1 per plan (emails/mo), 1 per plan (members), 1 per plan (sub-accounts). The 'How it's charged' column shows which applies to each tool, read from its pricing page.
Is Kit cheaper than Mailchimp?
Compare the two rows directly: both list free plans, and Mailchimp's Essentials plan has the lower paid headline price. Each entry price is quoted at a different list size (Kit's at 1,000 subscribers), and both rise with your list, so price each plan at your own subscriber count and check what the free plans include.
Why does email marketing pricing go up with my list?
Almost every platform here prices by the number of subscribers or contacts you store, so the plan you pay for steps up as your list grows, even if you send the same number of emails. Brevo is the main exception in this table: it prices by monthly email volume. Several platforms count unsubscribed or duplicate contacts differently, so check each vendor's definition before comparing.
Can I use these tools for cold email?
No. Email marketing platforms require opted-in contacts and will suspend accounts that send unsolicited cold email. For outbound prospecting, use a cold email tool with separate sending mailboxes; see our cold email software and email warmup pricing pages.
Related
- Cheapest email marketing software
- Best newsletter platforms
- Kit (ConvertKit) alternatives
- beehiiv alternatives
- Substack alternatives
- Mailchimp alternatives
- CRMs with email marketing
- ClickFunnels alternatives
- GoHighLevel alternatives
- Sales CRM pricing
- Cold email software pricing
- Black Friday 2026 sales tool deals
- Kit vs Mailchimp
- Kit vs beehiiv
- Kit vs MailerLite
- MailerLite vs Mailchimp
- MailerLite vs Brevo
- beehiiv vs Mailchimp
- Kit vs ActiveCampaign
- Mailchimp vs Brevo
- Mailchimp vs ActiveCampaign
- Mailchimp vs Constant Contact
- Pricing table for all tools
- Sales tool pricing report
Blank or "—" means the vendor did not publish it or we could not confirm it. Spotted an outdated price? Report it.
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