Best CRMs for small businesses and growing sales teams

CRMs a small business can set up without a consultant: free plans or free trials, self-serve signup and published per-user prices. Every price comes from the vendor's own pricing page. Prices are per user per month, so multiply by your team size.

For small teams: see every small team friendly sales tool (free plan or free trial, self-serve, $50/mo or less) and your first sales tool stack for under $100/month.

How this list works: Free plans first, then ordered by lowest listed paid price per user. Pricing verified against vendor pages (latest check 2026-11-13). No placement here is paid. Methodology.

Affiliate links: we may earn a commission; it never affects rankings. Disclosure

Black Friday 2026: Close has a confirmed, vendor-published deal. See verified Black Friday & Cyber Monday deals (codes, dates and sources).

Tool	What it is	Price (vendor-published)	Free plan	Channels
Bigin by Zoho CRM	Zoho's pipeline-centric CRM for small businesses, with team pipelines, automations and AI credits on higher tiers.	Free edition (single user); Express $7, Premier $12 and Bigin 360 $18 per user/mo billed yearly (yearly saves up to 35%); 15-day free trial	Yes	email
Agile CRM	CRM with sales, marketing automation and service modules, free for small teams.	Free for up to 10 users; Starter from $8.99, Regular from $29.99, Enterprise from $47.99 per user/mo ('as low as' prices)	Yes	email, phone
EngageBay	All-in-one CRM, marketing automation and help desk suite for small businesses.	Free plan (250 contacts); CRM & Sales Bay starts at $11.04/user/mo; All-in-One suite from $12.74/user/mo (Basic) to $55.24 (Growth) and $101.99 (Pro)	Yes	email
Zoho CRM	CRM with sales automation, AI assistant and built-in agents, from a free plan for small teams.	Free for 3 users; Standard $14, Professional $23, Enterprise $40 per user/mo as displayed (monthly and annual billing offered); Bigin Express $7; Zoho One (50+ apps) from $30/user/mo; 15-day free trial, no card	Yes	email, phone
Capsule CRM	Small-business CRM for contacts, sales pipelines and projects, with AI tools on paid plans.	Free plan (max 2 users); per user/mo billed annually: Starter $18, Growth $36, Advanced $54 (paying annually saves up to 18%); free 14-day trial, no card; capsulecrm.com/pricing now redirects to its signup page, which lists the plans	Yes	email
HubSpot Sales Hub	CRM and sales software with sequences, a free tier and AI prospecting features.	Free for up to 2 users; Starter shown from $7/seat/mo or $20/seat/mo depending on billing option; Professional $90 or $100/seat/mo plus a one-time $1,500 onboarding fee; Enterprise from $150/seat/mo	Yes	email, phone
Freshsales	Freshworks' sales CRM with sequences, built-in phone and Freddy AI.	Billed annually: Growth $9/user/mo, Pro $39, Enterprise $59; Freddy AI Agent add-on $49 per 100 sessions; free trial	—	email, phone
OnePageCRM	Action-focused small-business CRM with a Next Action stream, mobile apps and a business card scanner.	Professional $9.95, Business $19.95, Max $29.95 per user/mo as displayed; email sync, automation and AI on every plan; 21-day free trial, no card	—	email, phone
Nutshell	Small-business CRM with AI outcomes, email and calendar sync, pipelines, reporting and optional marketing add-ons.	Per user/mo billed annually: Foundation $13, Growth $25, Pro $42, Business $59, Enterprise $79 ($19/$32/$49/$67/$89 billed monthly); each tier includes a set number of AI outcomes; marketing add-ons extra; 14-day free trial	—	email
Pipedrive Visit Pipedrive ↗	Pipeline-focused sales CRM for small and mid-sized teams, with add-ons for lead capture and web visitors.	Billed annually per seat: Lite $14/mo, Growth $39/mo, Premium $59/mo, Ultimate $79/mo (annual saves up to 42% vs monthly); 14-day free trial	—	email
Less Annoying CRM	Simple, family-owned CRM for small businesses with unlimited contacts and pipelines at one flat price.	One plan: $15/user/mo (+ applicable tax), everything included, no contracts; 30-day free trial, no credit card	—	email
Close Visit Close ↗	Sales CRM with built-in calling and email.	Billed annually per user: Solo $9 (1 user), Essentials $35, Growth $99, Scale $139 with predictive dialer and live call coaching; monthly: Solo $19, Essentials $49, Growth $109; 500–2,000 AI credits per user/mo included; 14-day trial	—	email, phone, sms
folk	Lightweight CRM for relationship-driven sales.	Standard $24/member/mo billed yearly ($30 monthly); Premium $48 yearly; Enterprise from $80; free trial	—	—
Salesflare	CRM for small B2B teams that fills itself semi-automatically from your email and calendar and sends email campaigns.	Per user/mo: Growth $39 monthly ($29 annual), Pro $64 ($49), Enterprise $124 ($99); extra lead credits from $39 for 250; free trial	—	email

Prices for these 14 tools change often. Get verified pricing changes and new tools in one free weekly email.

FAQ

What is the best free CRM for a small business?

HubSpot is free for up to 2 users, Zoho CRM for 3 users, Agile CRM for up to 10 users, Capsule for 2 users and Bigin for a single user, and EngageBay's free plan covers 250 contacts.

What is the cheapest paid CRM for a small team?

Bigin Express is $7/user/mo billed yearly, Agile CRM Starter from $8.99, Freshsales Growth $9/user/mo billed annually and OnePageCRM Professional $9.95. Close Solo is $9/mo billed annually for one user.

Which small business CRMs include a phone dialer?

Close includes calling, with a predictive dialer and live call coaching on Scale ($139/user/mo billed annually). For other CRMs, pair them with a business phone system; see our business phone system pricing page.

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